Brand extension is the practice ofMultiple Choice manufacturing a new product with the same brand name for a new market segment in the same product class. applying the current brand name to enter a completely different product class. manufacturing accessory products for the base offering, such as Barbie clothes for Barbie dolls. manufacturing a product under a new name that consumers will view as an entirely new product line. licensing another firm to manufacture modified versions of the original product.

Branding can be described as a concept in marketing through which the companies make their products…

Answered: Brand extension is the practice of…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Brand extension is the practice of

Multiple Choice

manufacturing a new product with the same brand name for a new market segment in the same product class.
applying the current brand name to enter a completely different product class.
manufacturing accessory products for the base offering, such as Barbie clothes for Barbie dolls.
manufacturing a product under a new name that consumers will view as an entirely new product line.
licensing another firm to manufacture modified versions of the original product.