Assume that you are a project manager at a biotechnology company, working with managers from research, production, and marketing on a major product modification. You notice that every memo you receive from the marketing manager has been copied to senior management. At every company function, she spends time talking to the big shots. You are also aware that sometimes when you and the other project members are slav- ing away over the project, she is playing golf with senior managers. What is your evaluation of her behavior? As project manager, what do you do?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Assume that you are a project manager at a
biotechnology company, working with managers
from research, production, and marketing on a
major product modification. You notice that every
memo you receive from the marketing manager
has been copied to senior management. At every
company function, she spends time talking to
the big shots. You are also aware that sometimes
when you and the other project members are slav-
ing away over the project, she is playing golf with
senior managers. What is your evaluation of her
behavior? As project manager, what do you do?
Transcribed Image Text:Assume that you are a project manager at a biotechnology company, working with managers from research, production, and marketing on a major product modification. You notice that every memo you receive from the marketing manager has been copied to senior management. At every company function, she spends time talking to the big shots. You are also aware that sometimes when you and the other project members are slav- ing away over the project, she is playing golf with senior managers. What is your evaluation of her behavior? As project manager, what do you do?
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