Always set the right example—when leaders (or marketers) set a poor standard, teams tend to perform poorly, too.Use ethical thinking to promote preventing problems—it is not enough to simply say whether something is ethical. Leaders (or marketers) must be able to instill an understanding that ethical considerations may reduce problems/incidents.The means never justify the ends—leaders (or marketers) are charged with the responsibility of determining whether the means to an end are ethically acceptable.Using these ground rules, create a one-paragraph (approximately 5-7 sentences) philosophy helping marketers ethically lead their teams to a completed promotion

Ethics is important for any business irrespective of the size or nature of the operations. Only…

Answered: Always set the right example—when…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Always set the right example—when leaders (or marketers) set a poor standard, teams tend to perform poorly, too.
Use ethical thinking to promote preventing problems—it is not enough to simply say whether something is ethical. Leaders (or marketers) must be able to instill an understanding that ethical considerations may reduce problems/incidents.
The means never justify the ends—leaders (or marketers) are charged with the responsibility of determining whether the means to an end are ethically acceptable.

Using these ground rules, create a one-paragraph (approximately 5-7 sentences) philosophy helping marketers ethically lead their teams to a completed promotion

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