Applying Lewin’s ‘Unfreeze-Change-Re-freeze’ change theory, explain what necessary changes a business must do (step-by-step) to adapt and grow during challenging COVID-19 times. Hint: DO NOT provide a definition of the theory. Focus on discussing strategies, specifically.
Applying Lewin’s ‘Unfreeze-Change-Re-freeze’ change theory, explain what necessary changes a business must do (step-by-step) to adapt and grow during challenging COVID-19 times. Hint: DO NOT provide a definition of the theory. Focus on discussing strategies, specifically.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Applying Lewin’s ‘Unfreeze-Change-Re-freeze’ change theory, explain what necessary changes a business must do (step-by-step) to adapt and grow during challenging COVID-19 times.
Hint: DO NOT provide a definition of the theory. Focus on discussing strategies, specifically.
Expert Solution
Step 1
First of all, I would like to give you a brief introduction about Lewin's 'Unfreeze-Change-Re-freeze' change theory, this theory is basically related to the change in the organization. This theory helps in explaining that change is needed in the organization, then preparing the employees to adapt the change and then finalizing that change in the organization.
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