Choose one business or other organisation with which you are familiar. The Quinn framework. What particular requirements would a manager in marketing and sales need to deal with in an organisation based around this part of the Quinn framework?
Choose one business or other organisation with which you are familiar. The Quinn framework. What particular requirements would a manager in marketing and sales need to deal with in an organisation based around this part of the Quinn framework?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Choose one business or other organisation with which you are familiar. The Quinn framework.
What particular requirements would a manager in marketing and sales need to deal with in an organisation based around this part of the Quinn framework?
Transcribed Image Text:INTERNAL
LONG-TERM
DEVELOPMENT
FLEXIBLE
COLLABORATE
CONTROL
PURPOSE
Do things together
INCREMENTAL
PRACTICE
PEOPLE
BREAKTHROUGH
FOCUSED
CREATE
Do things first
Do things right Do things fast
COMPETE
SHORT-TERM
EXTERNAL
PERFORMANCE
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