About half of the participants in a study were told that they would be putting with a Nike putter, whereas the other half of participants were NOT told what putter brand they would be using. Importantly, all participants used the exact same putter. The results showed that those who thought that it was a Nike putter on average needed significantly fewer putts to sink the golf ball. This is an example of the _____________Effect a. Placebo  b. Brand  c. Nike  d. Ikea

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter11: Product Concepts, Branding, And Packaging
Section11.1: Gaga: Not Just A Lady
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About half of the participants in a study were told that they would be putting with a Nike putter, whereas the other half of participants were NOT told what putter brand they would be using. Importantly, all participants used the exact same putter. The results showed that those who thought that it was a Nike putter on average needed significantly fewer putts to sink the golf ball. This is an example of the _____________Effect

a. Placebo 

b. Brand 

c. Nike 

d. Ikea

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