About half of the participants in a study were told that they would be putting with a Nike putter, whereas the other half of participants were NOT told what putter brand they would be using. Importantly, all participants used the exact same putter. The results showed that those who thought that it was a Nike putter on average needed significantly fewer putts to sink the golf ball. This is an example of the _____________Effect a. Placebo b. Brand c. Nike d. Ikea

About half of the participants in a study were told that they would be putting with a Nike putter, whereas the other half of participants were NOT told what putter brand they would be using. Importantly, all participants used the exact same putter. The results showed that those who thought that it was a Nike putter on average needed significantly fewer putts to sink the golf ball. This is an example of the _____________Effect a. Placebo b. Brand c. Nike d. Ikea

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter11: Product Concepts, Branding, And Packaging

Section11.1: Gaga: Not Just A Lady

Problem 2VC

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