Case Scenario: The product is a portable multimedia center, to be marketed in the U.S., called "Media Popup" and made by the startup company Porttron, Inc. The multimedia center is a glossy compact 10"x12" entertainment box. It includes a screen with optional additional screen extension that pops out of the right side; a computer keyboard that folds down; four surround-sound mini-speakers that can be adhered to any hard surface with the stick strips at the back of each speaker; and a subscription to streamed movies, music, and videos for 2 years - all for $499. It is available in three different colors (black, silver, and white). Business Memo : You are a marketing assistant at Porttron, Inc. tasked with providing a business memo (i.e., an internal company document) to the U.S. executive management team of Porttron, Inc. concerning the checklist items provided below. Write a minimum 500-word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions. Checklist: 1. Identify either a consumer or business market. 2. Describes a minimum of four (4) bases each for segmenting the market for at least one market (see Chapter 8). 3. Identify four (4) segmentation descriptors (e.g., if a company chose usage-rate segmentation they might decide between heavy and light users). 4. Explain your rationale for the four (4) segmentation descriptors for at least one market. 5. Describe a minimum of 4 factors of the target market. 6. Identify a marketing mix (product, place, promotion, price) for the product. In a minimum of 2 pages (500 words) in a Microsoft Word document, write the business memo using the current APA format and citation style (see Unit 1 reading area for APA assistance).
Case Scenario: The product is a portable multimedia center, to be marketed in the U.S., called "Media Popup" and made by the startup company Porttron, Inc. The multimedia center is a glossy compact 10"x12" entertainment box. It includes a screen with optional additional screen extension that pops out of the right side; a computer keyboard that folds down; four surround-sound mini-speakers that can be adhered to any hard surface with the stick strips at the back of each speaker; and a subscription to streamed movies, music, and videos for 2 years - all for $499. It is available in three different colors (black, silver, and white). Business Memo : You are a marketing assistant at Porttron, Inc. tasked with providing a business memo (i.e., an internal company document) to the U.S. executive management team of Porttron, Inc. concerning the checklist items provided below. Write a minimum 500-word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions. Checklist: 1. Identify either a consumer or business market. 2. Describes a minimum of four (4) bases each for segmenting the market for at least one market (see Chapter 8). 3. Identify four (4) segmentation descriptors (e.g., if a company chose usage-rate segmentation they might decide between heavy and light users). 4. Explain your rationale for the four (4) segmentation descriptors for at least one market. 5. Describe a minimum of 4 factors of the target market. 6. Identify a marketing mix (product, place, promotion, price) for the product. In a minimum of 2 pages (500 words) in a Microsoft Word document, write the business memo using the current APA format and citation style (see Unit 1 reading area for APA assistance).
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Scenerio Market
Transcribed Image Text:Case Scenario: The product is a portable multimedia center, to be marketed in the U.S., called "Media
Popup" and made by the startup company Porttron, Inc. The multimedia center is a glossy compact 10"x12"
entertainment box. It includes a screen with optional additional screen extension that pops out of the right
side; a computer keyboard that folds down; four surround-sound mini-speakers that can be adhered to any
hard surface with the stick strips at the back of each speaker; and a subscription to streamed movies, music,
and videos for 2 years - all for $499. It is available in three different colors (black, silver, and white).
Business Memo : You are a marketing assistant at Porttron, Inc. tasked with providing a business memo
(i.e., an internal company document) to the U.S. executive management team of Porttron, Inc. concerning the
checklist items provided below.
Write a minimum 500-word original business memo. In a concise manner, describe to executive management
the data you will analyze to determine a potential market for this product. State your purpose in the opening
paragraph and provide sufficient information to explain the required items. Finally, provide a concluding
paragraph to summarize your suggestions.
Checklist:
1. Identify either a consumer or business market.
2. Describes a minimum of four (4) bases each for segmenting the market for at least one market (see
Chapter 8).
3. Identify four (4) segmentation descriptors (e.g., if a company chose usage-rate segmentation they might
decide between heavy and light users).
4. Explain your rationale for the four (4) segmentation descriptors for at least one market.
5. Describe a minimum of 4 factors of the target market.
6. Identify a marketing mix (product, place, promotion, price) for the product.
In a minimum of 2 pages (500 words) in a Microsoft Word document, write the business memo using the
current APA format and citation style (see Unit 1 reading area for APA assistance).
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning