A. Describe the first level core customer values that yourtarget customer is buying. What is the customer reallybuying?First level: Core customer value"At the most basic level, the company asks, "What is the customerreally buying?" For example, people who buy a Harley-Davidsonaren't just buying a motorcycle. They are buying the Harleyexperience freedom, independence, power, and authenticity."Starbucks customers are not just buying coffee, they are buying theStarbucks experience as well--"one that enriches people's lives onemoment, one human behind, one extraordinary cup of coffee at atime."

First, let's understand the definition of the product as it relates to the concept that will be…

Answered: A. Describe the first level core…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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