A consumer has income of £3,000. Apple juice is priced at £3 a bottle and cheese is priced at £6 a kilo. Drawthe budget constraint for a consumer with standard preferences. What is the slope of this budget constraint?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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(i) A consumer has income of £3,000. Apple juice is priced at £3 a bottle and cheese is priced at £6 a kilo. Drawthe budget constraint for a consumer with standard preferences. What is the slope of this budget constraint?

(ii) Show a consumer’s budget constraint and indifference curves for apple juice and cheese. Show the optimalconsumption choice. If the price of juice is £3 a bottle and the price of cheese is £6 a kilo, what is the marginalrate of substitution at this optimum? 

(iii) The price of cheese rises from £6 to £10 a kilo, while the price of juice remains at £3 a bottle. For aconsumer with a constant income of £3,000, show what happens to consumption of juice and cheese.Decompose the change into income and substitution effects.

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