46. You are making several runs of a simulation model,each with a different value of some decision variable(such as the order quantity in the Walton calendarmodel), to see which decision value achieves thelargest mean profit. Is it possible that one value beatsanother simply by random luck? What can you do tominimize the chance of a “better” value losing out toa “poorer” value?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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46. You are making several runs of a simulation model,
each with a different value of some decision variable
(such as the order quantity in the Walton calendar
model), to see which decision value achieves the
largest mean profit. Is it possible that one value beats
another simply by random luck? What can you do to
minimize the chance of a “better” value losing out to
a “poorer” value?

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