MARKET Condition Net income(000's) probability good 84 0.15 average 24 0.45 bad -40 0.4 What is the expected net income, , based on the consultant's data? E[I]=              (to 2 decimal places).  E V P I[I]=              (to 2 decimal places). Enter your answer in $000's (i.e. enter $52,540 as 52.54

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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 Virgil Kelly has worked for the best bakery in Smallville for 10 years and thinks he's ready to open his own bakery. There's a small bakery for sale, 20 miles away, in Midville. Virgil needs help in deciding whether or not to purchase the shop.

The table below shows a consultant's estimates of the net income potential for the shop. The consultant has also offered to do a marketing study for $ 22350 that would predict the market condition with near 100% accuracy (wouldn't that be nice...). To assist Virgil's decision, calculate the expected net income, E[I] , and expected value of perfect information, E V P I [I].

MARKET Condition Net income(000's) probability
good 84 0.15
average 24 0.45
bad -40 0.4

What is the expected net income, , based on the consultant's data?

E[I]=              (to 2 decimal places).
 E V P I[I]=              (to 2 decimal places).

Enter your answer in $000's (i.e. enter $52,540 as 52.54)

Should Virgil engage the consultant to conduct the marketing study?

A. No
B. Yes

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