The Gorman Manufacturing Company must decide whether to manufacture a component part at its Milan, Michigan, plant or purchase the component part from a supplier. The resulting profit is dependent upon the demand for the product. The following payoff table shows the projected profit (in thousands of dollars):                                             state of nature   low demand medium demnad high demand Decision alternative s1 s2 s3 manufacture d1 -20 40 100 purchase d2 10 45 70 The state-of-nature probabilities are P(s1) = 0.35, P(s2) = 0.35, and P(s3) = 0.30. a. A test market study of the potential demand for the product is expected to report either a favourable (F) or unfavourable (U) condition. The relevant conditional probabilities are as follows:              P(F|S1)=0.10             P (U|S1)=0.90              P(F|S2)=0.40             P (U|S2)=0.60              P(F|S3)=0.60             P (U|S3)=0.40 Compute the probabilities by completing the table Sate of nature prior probabilities P(S1) Consultant's Record P(F|S1) Joint probabilities P(F and S1) Conditional probabilities P(s1|F) s1         s2         s3           Sate of nature prior probabilities P(S1) Consultant's Record P(U|S1) Joint probabilities P(U and S1) Conditional probabilities P(s1|U) s1         s2         s3         B. What is the probability that the market research report will be favourable? C. What is the probability that the market research report will be unfavorable?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
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Chapter2: Introduction To Spreadsheet Modeling
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The Gorman Manufacturing Company must decide whether to manufacture a component part at its Milan, Michigan, plant or purchase the component part from a supplier. The resulting profit is dependent upon the demand for the product. The following payoff table shows the projected profit (in thousands of dollars):

                                            state of nature

  low demand medium demnad high demand
Decision alternative s1 s2 s3
manufacture d1 -20 40 100
purchase d2 10 45 70

The state-of-nature probabilities are P(s1) = 0.35, P(s2) = 0.35, and P(s3) = 0.30.

a. A test market study of the potential demand for the product is expected to report either a favourable (F) or unfavourable (U) condition. The relevant conditional probabilities are as follows:

             P(F|S1)=0.10             P (U|S1)=0.90

             P(F|S2)=0.40             P (U|S2)=0.60

             P(F|S3)=0.60             P (U|S3)=0.40

Compute the probabilities by completing the table

Sate of nature

prior probabilities

P(S1)

Consultant's Record

P(F|S1)

Joint probabilities

P(F and S1)

Conditional probabilities

P(s1|F)

s1        
s2        
s3        

 

Sate of nature

prior probabilities

P(S1)

Consultant's Record

P(U|S1)

Joint probabilities

P(U and S1)

Conditional probabilities

P(s1|U)

s1        
s2        
s3        

B. What is the probability that the market research report will be favourable?

C. What is the probability that the market research report will be unfavorable?

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