Howard Weiss, Inc., is considering building a sensitive new radiation scanning device. His managers believe that there is a probability of 0.6 that the ATR Co. will come out with a competitive product. If Weiss adds an assembly line for the product and ATR Co. does not follow with a competitive product, Weiss's expected profit is $40,000; if Weiss adds an assembly line and ATR follows suit, Weiss still expects $10,000 profit. If Weiss adds a new plant addition and ATR does not produce a competitive product, Weiss expects a profit of $600,000; if ATR does compete for this market, Weiss expects a loss of $100,000. What is the best decision based on expected monetary value (EMV)? What are the EMV and the expected value of perfect information (EVPI)? The best decision is to select the new plant with the EMV of $320,000 and the EVPI is $364,000. The best decision is to select the assembly line with the EMV of $180,000 and the EVPI is $66,000. The best decision is to select the assembly line with the EMV of $28,000 and the EVPI is $44,000. The best decision is to select the new plant with the EMV of $180,000 and the EVPI is $66,000.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Howard Weiss, Inc., is considering building a sensitive new radiation
scanning device. His managers believe that there is a probability of 0.6 that
the ATR Co. will come out with a competitive product. If Weiss adds an
assembly line for the product and ATR Co. does not follow with a
competitive product, Weiss's expected profit is $40,000; if Weiss adds an
assembly line and ATR follows suit, Weiss still expects $10,000 profit. If
Weiss adds a new plant addition and ATR does not produce a competitive
product, Weiss expects a profit of $600,000; if ATR does compete for this
market, Weiss expects a loss of $100,000.
What is the best decision based on expected monetary value (EMV)? What
are the EMV and the expected value of perfect information (EVPI)?
The best decision is to select the new plant with the EMV of $320,000 and the
EVPI is $364,000.
The best decision is to select the assembly line with the EMV of $180,000 and the
EVPI is $66,000.
The best decision is to select the assembly line with the EMV of $28,000 and the
EVPI is $44,000.
The best decision is to select the new plant with the EMV of $180,000 and the
EVPI is $66,000.
Transcribed Image Text:Howard Weiss, Inc., is considering building a sensitive new radiation scanning device. His managers believe that there is a probability of 0.6 that the ATR Co. will come out with a competitive product. If Weiss adds an assembly line for the product and ATR Co. does not follow with a competitive product, Weiss's expected profit is $40,000; if Weiss adds an assembly line and ATR follows suit, Weiss still expects $10,000 profit. If Weiss adds a new plant addition and ATR does not produce a competitive product, Weiss expects a profit of $600,000; if ATR does compete for this market, Weiss expects a loss of $100,000. What is the best decision based on expected monetary value (EMV)? What are the EMV and the expected value of perfect information (EVPI)? The best decision is to select the new plant with the EMV of $320,000 and the EVPI is $364,000. The best decision is to select the assembly line with the EMV of $180,000 and the EVPI is $66,000. The best decision is to select the assembly line with the EMV of $28,000 and the EVPI is $44,000. The best decision is to select the new plant with the EMV of $180,000 and the EVPI is $66,000.
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