Home-Style Cookies has decided to implement an employee suggestion to open a retail cookie shop in the front area of their manufacturing building in Hudson, New York. The employee offices currently occupying that space can easily be moved to the production area and there is ample parking for customers. Even though the plant is located in a small town, it is easily accessible and visible from the scenic highway which leads to Manhattan, New York. Through research and initial consumer testing, the retail shop will offer individual cookies for sale, pre-packaged dozen cookies (one kind of cookie), and gift cookie assortments in logoed tins in two sizes, 2-dozen and 3-dozen. The Home-Style executive team has hired you as a consultant to create the initial plan for the new retail shop. They have given you the first three months’ forecast, represented in the following table (Retail Shop Forecast). Embed your service blueprint in your document or submit it separately. Month Chocolate Chip Peanut Butter Filled Chocolate Chip Peanut Butter Filled Assorted Tin Assorted Tin Indv. Indv. Indv. Dozen Dozen Dozen 2 Dozen 3 Dozen Jul. 1000 800 450 120 90 50 40 30 Aug. 1200 940 590 140 110 60 46 34 Sep. 1500 1190 710 160 135 70 58 38 Describe the Product Bundle in terms of: The physical resources needed (people, equipment, furniture, etc.) - the accompanying goods that are purchased or consumed by the customer, or provided with the service (bags, tins, napkins, etc.) - explicit services (the essential/core features of a service, such as stocking, cashiering) - implicit services (ancillary/extra features, such as friendliness, courtesy, cleanliness).
Home-Style Cookies has decided to implement an employee suggestion to open a retail cookie shop in the front area of their manufacturing building in Hudson, New York. The employee offices currently occupying that space can easily be moved to the production area and there is ample parking for customers. Even though the plant is located in a small town, it is easily accessible and visible from the scenic highway which leads to Manhattan, New York. Through research and initial consumer testing, the retail shop will offer individual cookies for sale, pre-packaged dozen cookies (one kind of cookie), and gift cookie assortments in logoed tins in two sizes, 2-dozen and 3-dozen.
The Home-Style executive team has hired you as a consultant to create the initial plan for the new retail shop. They have given you the first three months’
|
Month |
Chocolate Chip |
Peanut Butter |
Filled |
Chocolate Chip |
Peanut Butter |
Filled |
Assorted Tin |
Assorted Tin |
|
Indv. |
Indv. |
Indv. |
Dozen |
Dozen |
Dozen |
2 Dozen |
3 Dozen |
|
|
Jul. |
1000 |
800 |
450 |
120 |
90 |
50 |
40 |
30 |
|
Aug. |
1200 |
940 |
590 |
140 |
110 |
60 |
46 |
34 |
|
Sep. |
1500 |
1190 |
710 |
160 |
135 |
70 |
58 |
38 |
Describe the Product Bundle in terms of:
The physical resources needed (people, equipment, furniture, etc.) - the accompanying goods that are purchased or consumed by the customer, or provided with the service (bags, tins, napkins, etc.) - explicit services (the essential/core features of a service, such as stocking, cashiering) - implicit services (ancillary/extra features, such as friendliness, courtesy, cleanliness).
Thank you so much!
The above given is to discuss the product bundle offered by Home-Style Cookies. A product refers to a thing that is made accessible for procurement. It will in general be physical or in a virtual or computerized structure. The cost of a product depends upon the market, the quality, the production cost, and the assigned section of the market. Product bundling is a procedure where a few products are gathered and sold as a solitary unit for one cost. This methodology is utilized to urge customers to purchase more products.
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Could you please include a service blueprint?
I appreciate all the information provided. They line up very well with my prepared outline. However, I have trouble creating the blueprint. Please help! Thanks.
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