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Design Within Reach (DWR) is one of the leading hardwood furniture manufacturers. While DWR has many small competitors, none of them controls a significant market share. Like most furniture manufacturers, DWR sells its products to a wide variety of small furniture stores, none of which represents a large percentage of DWR's sales. DWR can choose among many wood (an undifferentiated commodity) suppliers to find the best price and delivery. The growth rate of the hardwood furniture industry has slowed considerably in recent years. Many consumers purchase "IKEA type" furniture made of composite wood, which is substantially less expensive than hardwood furniture. The level of direct competition in the hardwood furniture industry can best be described as moderate because the slowing growth rate offsets the numerous firms in the industry. low because of the numerous firms in the industry and the slowing growth rate low because of the slowing growth rate and the competition from composite wood furniture. high because of the numerous firms in the industry and the slowing growth rate

Design Within Reach (DWR) is one of the leading hardwood furniture manufacturers. While DWR has many small competitors, none of them controls a significant market share. Like most furniture manufacturers, DWR sells its products to a wide variety of small furniture stores, none of which represents a large percentage of DWR's sales. DWR can choose among many wood (an undifferentiated commodity) suppliers to find the best price and delivery. The growth rate of the hardwood furniture industry has slowed considerably in recent years. Many consumers purchase "IKEA type" furniture made of composite wood, which is substantially less expensive than hardwood furniture. The level of direct competition in the hardwood furniture industry can best be described as moderate because the slowing growth rate offsets the numerous firms in the industry. low because of the numerous firms in the industry and the slowing growth rate low because of the slowing growth rate and the competition from composite wood furniture. high because of the numerous firms in the industry and the slowing growth rate

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Design Within Reach (DWR) Design Within Reach (DWR) is one of the leading hardwood furniture manufacturers. While DWR has many small competitors, none of them controls a significant market share. Like most furniture manufacturers, DWR sells its products to a wide variety of small furniture stores, none of which represents a large percentage of DWR's sales. DWR can choose among many wood (an undifferentiated commodity) suppliers to find the best price and delivery. The growth rate of the hardwood furniture industry has slowed considerably in recent years. Many consumers purchase "IKEA type" furniture made of composite wood, which is substantially less expensive than hardwood furniture. The level of direct competition in the hardwood furniture industry can best be described as moderate because the slowing growth rate offsets the numerous firms in the industry. low because of the numerous firms in the industry and the slowing growth rate low because of the slowing growth rate and the competition from composite wood furniture. high because of the numerous firms in the industry and the slowing growth rate O O O O
Transcribed Image Text:Design Within Reach (DWR) Design Within Reach (DWR) is one of the leading hardwood furniture manufacturers. While DWR has many small competitors, none of them controls a significant market share. Like most furniture manufacturers, DWR sells its products to a wide variety of small furniture stores, none of which represents a large percentage of DWR's sales. DWR can choose among many wood (an undifferentiated commodity) suppliers to find the best price and delivery. The growth rate of the hardwood furniture industry has slowed considerably in recent years. Many consumers purchase "IKEA type" furniture made of composite wood, which is substantially less expensive than hardwood furniture. The level of direct competition in the hardwood furniture industry can best be described as moderate because the slowing growth rate offsets the numerous firms in the industry. low because of the numerous firms in the industry and the slowing growth rate low because of the slowing growth rate and the competition from composite wood furniture. high because of the numerous firms in the industry and the slowing growth rate O O O O
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