Answered: Please create competitive strategy of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please create competitive strategy of “RENEWABAG” Note: details in the photo attached

Transcribed Image Text:Management of the Project Vision: "To be the most preferred and well-known seller of recycled bags for the next 10 years" Goal: Mission: "Our mission is to champion sustainability and contribute to a cleaner, greener planet. We are dedicated to transforming plastic waste into stylish and functional bags that not only provide practical solutions for everyday needs but also help protect the environment. Our commitment lies in promoting the responsible use of resources, reducing plastic pollution, and inspiring positive change" ● ● ● ● Objectives: ● CHAPTER 2 ● MANAGEMENT ASPECTS ● To be a known existing brand that sell recycled bags made from plastic packaging To increase brand awareness To create customer retention and loyalty To be recognized as brand that promotes environmentally-friendly selling of items, which will reflect to our good branding To be the most preferred brand when it comes to environmentally-friendly bags To earn customer trust and preference Highlight products and information in marketing collaterals Create promotional and advertising campaigns to increase brand awareness Provide high-quality and durable bags for customers Train employees to create and produce high-quality and stylish bags Host and join environmental efforts, while promoting the brand's offering at the same time Create good and strong relationship with customers, such as after-purchase communication and warranty

Transcribed Image Text:Name of the Business The name of the business is "RenewaBag" as our products are made renewable or recycled items such as Zesto packaging. "RenewaBag" is a combination of two words which are Renewable and Bag, as we want it to be easily recognize by just hearing our brand name, the customers can already understand what we are offering and those are bags that are made from recycled items. We also used this combination business name, so it can be easily familiarized and it is also sounds nice when being heard. Logo of the Business RENEWABAG RECYCLED We made our logo like this, first is the color of logo which is green that signifies environment and cleanliness, second, the leaf is also associated with environment as we want the customer to perceived that in every bag, contains goal of making the environment better. Thirdly, the description in one word which is "recycled" to make the customers know in just one look that we are selling recycled items. Lastly is our business name, which was included to highlight it in our logo and to also inform the customers what we are.

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