list Under Armour’s internal Strengths and Weaknesses in the TOWS matrix below. Add the Industry Opportunities and Threats you identified in the industry analysis. Complete the center boxes in the TOWS matrix by generating STRATEGIC ACTIONS the company might take to use its strengths to take advantage of industry opportunities (the S-O box), etc. Note: please refer to the Dell example (in the images attatched) as a reference. TOWS Matrix
list Under Armour’s internal Strengths and Weaknesses in the TOWS matrix below. Add the Industry Opportunities and Threats you identified in the industry analysis. Complete the center boxes in the TOWS matrix by generating STRATEGIC ACTIONS the company might take to use its strengths to take advantage of industry opportunities (the S-O box), etc. Note: please refer to the Dell example (in the images attatched) as a reference. TOWS Matrix
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
list Under Armour’s internal Strengths and Weaknesses in the TOWS matrix below. Add the Industry Opportunities and Threats you identified in the industry analysis. Complete the center boxes in the TOWS matrix by generating STRATEGIC ACTIONS the company might take to use its strengths to take advantage of industry opportunities (the S-O box), etc. Note: please refer to the Dell example (in the images attatched) as a reference.
TOWS Matrix
|
Strengths |
Weaknesses |
|
·
|
·
|
Opportunities |
S-O Strategies |
W-O Strategies |
·
|
·
|
·
|
Threats |
S-T Strategies |
W-T Strategies |
·
|
·
|
·
|
![TOWS Matrix
Opportunities
• Growth in sales of wireless
products, smartphones
• Customers increasingly
shopping via internet
• Households with broadband
access will continue to
increase
Growing market in
developing nations - China, S.
America
• Growing server / data storage
market
Increased use by non-
traditional users (very old/
very young)
Threats
. Global economic recession
Duino bogad compotition mor
Strengths
• Large market share
• Direct sales leader
• Build to Order approach
• Low Costs
• Long term partnerships with
reputable suppliers of name-
brand parts and components
•
Reputation/image
• JIT, know-how and
capabilities
• Contracts with local service
providers for repairs
. Good customer service
S-O Strategies
S-T Strategies
Weaknesses
• Lacks the product line and
service breadth of Hewlett
Packard and IBM
Roduno workforoo to out conta
Limited retail presence
• Reliance on direct sales limits
prospects in some countries or
with first time buyers
• No in-house repair service
capabilities
• Rising LT debt
• Inventory increasing
• Erratic sales growth
• Conduct aggressive domestic
advertising campaign to
retain/grow market share.
Produce low price
standardized PC to meet needs
of emerging market customers
Advertise Dell name in nations.
where growth is strong and
competitors are weak
. Continue to make online
shopping experience easy
• Joint venture or acquisition to
offer storage services.
W-O Strategies
• Open Dell retail stores in
Europe/China where direct
sales is not preferred
• Increase breadth of product
line, especially for new, price
sensitive internet users
Establish retail kiosks in
emerging markets where 1st
time buyers can buy without
having internet access
• Contract with or acquire
strong name in smartphones
W-T Strategies
• Conduct aggressive European
od compaion to promoto Doll
ZOOM +](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F240ce1ba-047d-417e-98b8-f7990a5c17d4%2F20e23c4b-b189-4a8b-95ac-24bad8a48056%2Fyo1d5k_processed.png&w=3840&q=75)
Transcribed Image Text:TOWS Matrix
Opportunities
• Growth in sales of wireless
products, smartphones
• Customers increasingly
shopping via internet
• Households with broadband
access will continue to
increase
Growing market in
developing nations - China, S.
America
• Growing server / data storage
market
Increased use by non-
traditional users (very old/
very young)
Threats
. Global economic recession
Duino bogad compotition mor
Strengths
• Large market share
• Direct sales leader
• Build to Order approach
• Low Costs
• Long term partnerships with
reputable suppliers of name-
brand parts and components
•
Reputation/image
• JIT, know-how and
capabilities
• Contracts with local service
providers for repairs
. Good customer service
S-O Strategies
S-T Strategies
Weaknesses
• Lacks the product line and
service breadth of Hewlett
Packard and IBM
Roduno workforoo to out conta
Limited retail presence
• Reliance on direct sales limits
prospects in some countries or
with first time buyers
• No in-house repair service
capabilities
• Rising LT debt
• Inventory increasing
• Erratic sales growth
• Conduct aggressive domestic
advertising campaign to
retain/grow market share.
Produce low price
standardized PC to meet needs
of emerging market customers
Advertise Dell name in nations.
where growth is strong and
competitors are weak
. Continue to make online
shopping experience easy
• Joint venture or acquisition to
offer storage services.
W-O Strategies
• Open Dell retail stores in
Europe/China where direct
sales is not preferred
• Increase breadth of product
line, especially for new, price
sensitive internet users
Establish retail kiosks in
emerging markets where 1st
time buyers can buy without
having internet access
• Contract with or acquire
strong name in smartphones
W-T Strategies
• Conduct aggressive European
od compaion to promoto Doll
ZOOM +
![Opportunities
• Growth in sales of wireless
products, smartphones
• Customers increasingly
shopping via internet
• Households with broadband
access will continue to
increase
Growing market in
developing nations - China, S.
America
Growing server / data storage
market
Increased use by non-
traditional users (very old/
very young)
Threats
. Global economic recession
Price-based competition may
lower margins
•
Changing consumer prefs to
substitute products
• Recent rise of Apple in PCs
• Rapid technological
advancement
• A long-term slow down in
global sales of PC's, esp. in
developed markets
• Corporate customers relying
more heavily on the system-
wide service providers
• Low cost competition
Industry consolidation
. Good customer service
S-O Strategies
• Conduct aggressive domestic
advertising campaign to
retain/grow market share.
• Produce low price
standardized PC to meet needs
of emerging market customers
• Advertise Dell name in nations.
where growth is strong and
competitors are weak
. Continue to make online
shopping experience easy
• Joint venture or acquisition to
offer storage services.
S-T Strategies
• Reduce workforce to cut costs
if needed
W-O Strategies
• Open Dell retail stores in
Europe/China where direct
sales is not preferred
• Invest in R&D to keep up
with changes in customer
preferences
Continue focus on low cost
processes to remain cost
leader should price
competition heat up
• Increase breadth of product
line, especially for new, price
sensitive internet users
Establish retail kiosks in
emerging markets where 1st
time buyers can buy without
having internet access
• Contract with or acquire
strong name in smartphones
W-T Strategies
• Conduct aggressive European
ad campaign to promote Dell
Direct Selling
• Design and market lower
priced PC to increase product
breadth
• Invest in developing corporate
IT services division to
compete with IBM and HP
Bring inventory numbers back
where they were several years
ago to better compete on price
ZOOM
+](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F240ce1ba-047d-417e-98b8-f7990a5c17d4%2F20e23c4b-b189-4a8b-95ac-24bad8a48056%2Frigoqo2f_processed.png&w=3840&q=75)
Transcribed Image Text:Opportunities
• Growth in sales of wireless
products, smartphones
• Customers increasingly
shopping via internet
• Households with broadband
access will continue to
increase
Growing market in
developing nations - China, S.
America
Growing server / data storage
market
Increased use by non-
traditional users (very old/
very young)
Threats
. Global economic recession
Price-based competition may
lower margins
•
Changing consumer prefs to
substitute products
• Recent rise of Apple in PCs
• Rapid technological
advancement
• A long-term slow down in
global sales of PC's, esp. in
developed markets
• Corporate customers relying
more heavily on the system-
wide service providers
• Low cost competition
Industry consolidation
. Good customer service
S-O Strategies
• Conduct aggressive domestic
advertising campaign to
retain/grow market share.
• Produce low price
standardized PC to meet needs
of emerging market customers
• Advertise Dell name in nations.
where growth is strong and
competitors are weak
. Continue to make online
shopping experience easy
• Joint venture or acquisition to
offer storage services.
S-T Strategies
• Reduce workforce to cut costs
if needed
W-O Strategies
• Open Dell retail stores in
Europe/China where direct
sales is not preferred
• Invest in R&D to keep up
with changes in customer
preferences
Continue focus on low cost
processes to remain cost
leader should price
competition heat up
• Increase breadth of product
line, especially for new, price
sensitive internet users
Establish retail kiosks in
emerging markets where 1st
time buyers can buy without
having internet access
• Contract with or acquire
strong name in smartphones
W-T Strategies
• Conduct aggressive European
ad campaign to promote Dell
Direct Selling
• Design and market lower
priced PC to increase product
breadth
• Invest in developing corporate
IT services division to
compete with IBM and HP
Bring inventory numbers back
where they were several years
ago to better compete on price
ZOOM
+
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