Apple's core compentencies are primarily in which of the following phases of the value chain? Group of answer choices R&D and manufacturing processes Component manufacturing and customer service R&D and customer service Manufacturing and Logisitcs/Shipping

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Apple's core compentencies are primarily in which of the following phases of the value chain?

Group of answer choices

R&D and manufacturing processes

Component manufacturing and customer service

R&D and customer service

Manufacturing and Logisitcs/Shipping

 

The Coats Industrial Threads division was able to produce economically even for small orders because of which of the following strategies?

Group of answer choices

Outsourcing to smaller scale vendors

Outsourcing 100% of their production orders

Transitioning to larger dyeing machines

Transitioning to smaller dyeing machines

 

The smiling curve of value in an industry refers to which of the following phenomena?

Group of answer choices

In fast growing industries, it is never a good idea to invest in manufacturing capabilities in the value chain

As an industry matures, there is more value in the manufacturing and logistics competencies in the value chain

As an industry matures, there is more value in R&D and in the service core competencies in the value chain

The need to support employees so they are always happy and smiling

 

The Esquel shirt company envisioned the Integral project with which of the following primary objectives?

Group of answer choices

Develop a long term and sustainable model of manufacturing in China

Shift most of their older and more expensive Chinese production to the Guilin site

Reducing long run costs of producing premium clothing

As a marketing tool to attract the most premium brands

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