Consider each category of Value Chain activities below. In each category, list activities the company performs in ways that help contribute to the company’s competitive advantage (use bullet points, use as much space as needed). For each activity you list, note how the company performs it in a way that contributes to increased profitability (i.e. note whether it contributes to lower costs or to increased value for the customer). If the company is not performing well, you should note the activities in which it is underperforming. Supply Chain Management Operations Distribution Marketing & Sales Service Human Resource Management R&D/Technology General Management / Firm Infrastructure
Consider each category of Value Chain activities below. In each category, list activities the company performs in ways that help contribute to the company’s competitive advantage (use bullet points, use as much space as needed). For each activity you list, note how the company performs it in a way that contributes to increased profitability (i.e. note whether it contributes to lower costs or to increased value for the customer). If the company is not performing well, you should note the activities in which it is underperforming.
Supply Chain Management
Operations
Distribution
Marketing & Sales
Service
Human Resource Management
R&D/Technology
General Management / Firm Infrastructure
The Value Chain is a framework used to analyze a company's primary and support activities and how they add value to the company's products or services. Each activity within the Value Chain can contribute to a company's competitive advantage, either by reducing costs or by increasing value for the customer. By understanding how each activity affects the overall performance of the company, managers can identify areas where they can improve their operations and gain a competitive advantage.
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