Which of the following statements BEST describes the Gartner’s ‘Magic Quadrant’? Helps businesses understand their current and future competitive landscapes.Helps businesses get a clear picture about their strong points and weak points relative to their competitors.Helps businesses prioritize and strategize your business investments among smaller business units.Helps businesses analyze and represent a particular product/market/industry in terms of their ability to deliver based on their vision.

Answered: Which of the following statements BEST…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which of the following statements BEST describes the Gartner’s ‘Magic Quadrant’?

Helps businesses understand their current and future competitive landscapes.
Helps businesses get a clear picture about their strong points and weak points relative to their competitors.
Helps businesses prioritize and strategize your business investments among smaller business units.
Helps businesses analyze and represent a particular product/market/industry in terms of their ability to deliver based on their vision.

Expert Solution

Step 1 Introduction

The research methodology and visualization tool known as Gartner Magic Quadrants is used to monitor and evaluate the progress and positions of businesses in a specific technology-based market.

Investors looking for a company that meets their needs and businesses looking to compare their market competitors and possibly gain an advantage can both benefit greatly from Magic Quadrants research reports.

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