Managers explain and voluntarily disclose the forecasted financial information to the external financial users at the beginning of the period. The purpose to provide the forecasted financial information is to help the external investors interpret managers’ forecasted earnings by examining the profitability of the firm when the investors forecast the earnings and make investment decision. Discuss the extent to which you agree/disagree with that trend? You should support your reasoning with example(s). "Use digital media to drive business" Teanna Bass ST. LOUIS-Teanna Bass dreamed of her own cosmetics business. After some research, and a company name from her twin sister, Teanna launched Sweet Tea Cosmetics in her college's student union. Teanna's goal: "Give the customer the best experience." Getting the right materials was Teanna's first step. She chose to buy her cosmetics rather than make them herself. "Sourcing is very important," explains Teanna. She chose her supplier in part for its sustainable business practices such as using glass containers instead of plastic. Teanna next set up her accounting system, which required basic managerial principles and cost classifications. Though not an accounting major, Teanna drew on her introductory accounting courses, and guidance from her aunt (an accountant), to keep her records. "I do it all," admits Teanna. Analytics and visualization through social media are key to Teanna's strategy. She uses analytics-likes per post, comments per post, profile visits, website clicks to measure follower engagement. This helped Teanna double her Instagram followers and increase revenues. "The right picture at the right time" is crucial, savs Teanna. Teanna continues to study business-to-business development and is considering a subscription model. She uses a four-H model -"be humble, have a heart, ask for help, and be hungry." Adds Teanna, "Be passionate about what you do."

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Managers explain and voluntarily disclose the forecasted financial information to the external financial users at the beginning of the period. The purpose to provide the forecasted financial information is to help the external investors interpret managers’ forecasted earnings by examining the profitability of the firm when the investors forecast the earnings and make investment decision. Discuss the extent to which you agree/disagree with that trend? You should support your reasoning with example(s). "Use digital media to drive business" Teanna Bass ST. LOUIS-Teanna Bass dreamed of her own cosmetics business. After some research, and a company name from her twin sister, Teanna launched Sweet Tea Cosmetics in her college's student union. Teanna's goal: "Give the customer the best experience." Getting the right materials was Teanna's first step. She chose to buy her cosmetics rather than make them herself. "Sourcing is very important," explains Teanna. She chose her supplier in part for its sustainable business practices such as using glass containers instead of plastic. Teanna next set up her accounting system, which required basic managerial principles and cost classifications. Though not an accounting major, Teanna drew on her introductory accounting courses, and guidance from her aunt (an accountant), to keep her records. "I do it all," admits Teanna. Analytics and visualization through social media are key to Teanna's strategy. She uses analytics-likes per post, comments per post, profile visits, website clicks to measure follower engagement. This helped Teanna double her Instagram followers and increase revenues. "The right picture at the right time" is crucial, savs Teanna. Teanna continues to study business-to-business development and is considering a subscription model. She uses a four-H model -"be humble, have a heart, ask for help, and be hungry." Adds Teanna, "Be passionate about what you do."

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