A company needs to decide about which market segments of a target market to enter so to increase profits. Therefore the company needs is to perform for each market segment, a(n)   a. Taxation analysis

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Marketing FINAL REIVEW QUESTION 

ONLY ANS NEED ...BUT Right Answer please ....... NO EXPLANIATION  thanks 

 

 

QUESTION 11

  1. A company needs to decide about which market segments of a target market to enter so to increase profits. Therefore the company needs is to perform for each market segment, a(n)

 

a.

Taxation analysis

 

b.

Intellectual rights research

 

c.

Cost versus Benefit analysis

 

d.

None of the above

QUESTION 12

  1. Introducing Switching Costs for the customers in the use of a company's product is a way of

 

a.

advertising

 

b.

building long term relationships

 

c.

minimizing costs

 

d.

transaction based marketing

QUESTION 13

  1. In the case of a recession, when people's incomes decline, we expect stronger sales for products associated with

     

 

a.

private label/brands

 

b.

manufacturer brands

 

c.

captive brands

 

d.

all of the above

QUESTION 14

  1. The assortment of product lines and individual offerings available from a business is called its

 

a.

product assortment

 

b.

product mix 

 

c.

product ingredients

 

d.

product strategy

QUESTION 15

  1. The fact that business executives are willing to pay a few thousand dollars for a backpack so to indicate their status and achievement associated with their values and lifestyles is part of

 

a.

recession related consumer spending

 

b.

psychographic segmentation

 

c.

decline stage in the lifetime of a product

 

d.

interpersonal determinants of consumer behavior

QUESTION 16

  1. To increase company productivity and profitability a company may

 

a.

Try to become a monopoly

 

b.

Try to focus exclusively on maximizing market share

 

c.

Try to hire well educated people

 

d.

None of the above

QUESTION 17

  1. The design of a particular wine bottle label marketed by a company is an example of 

     

 

a.

product strategy

 

b.

the Delphi technique

 

c.

trend analysis

 

d.

price skimming

 

QUESTION 18

  1. Marketing research is beneficial for

 

a.

guiding future business actions and plans

 

b.

defining a business problem

 

c.

finding the optimal solution to a business problem

 

d.

all of the above

QUESTION 19

  1. A Mexican tacos corner stand sell 1500 tacos per month for $2 each and 1000 coffees for $1 each. The variable cost for each taco is $1 and for each coffee $.20 and they also have monthly fixed costs $200 in permits and licenses and additionally gasoline and cleaning expenses of $200 monthly. Therefore the monthly profit for the stand is

 

a.

$1200

 

b.

$1500

 

c.

$1900

 

d.

$2300

QUESTION 20

  1. The inflow of Foreign Direct Investment to Brazil in a particular year indicates

     

 

a.

The strength of the Brazilian economy

 

b.

The growth prospects of the Brazilian economy

 

c.

The confidence of foreign investors to the Brazilian economy

 

d.

All of the above

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning