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A company has launched a new ad for a beauty soap which has been on air for the last two months. The ad promotes a new variant -lemon freshness of the soap and has hired a very popular Hindi film actress. How will you measure the ad effectiveness?  b. A Hindi film channel wants to create weekly show on latest fashion and trends. They have a few short-listed ideas in hand as far as the content is concerned. They would like to know which idea would be liked by their target audience. What is your suggestion?

A company has launched a new ad for a beauty soap which has been on air for the last two months. The ad promotes a new variant -lemon freshness of the soap and has hired a very popular Hindi film actress. How will you measure the ad effectiveness?  b. A Hindi film channel wants to create weekly show on latest fashion and trends. They have a few short-listed ideas in hand as far as the content is concerned. They would like to know which idea would be liked by their target audience. What is your suggestion?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A company has launched a new ad for a beauty soap which has been on air for the last two
months. The ad promotes a new variant -lemon freshness of the soap and has hired a very
popular Hindi film actress. How will you measure the ad effectiveness? 


b. A Hindi film channel wants to create weekly show on latest fashion and trends. They have
a few short-listed ideas in hand as far as the content is concerned. They would like to
know which idea would be liked by their target audience. What is your suggestion?

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