Answered: 25- ________ usually offer lower level…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

25-

________ usually offer lower level of services to shoppers, compared to traditional supermarkets.

Group of answer choices

department stores

warehouse clubs

convenience stores

specialty stores

26-

While some companies like Netflix get away with increase in subscription prices, Microsoft had to walk back from a hike in Xbox Live price just 15 hours after announcing it early this year. This event suggests that demand for Xbox Live was most likely

Group of answer choices

highly income-inelastic

highly price-elastic

highly price-inelastic

highly income-elastic

27-

Kars for Kids advertises on radio with slogans like "donate your car today." This is an are example of ads designed to

Group of answer choices

recruit employees

provide information

remind the audience

persuade consumers to take action

28-

According to my PowerPoint on pricing, which of the following is expected to show the most price competition?

Group of answer choices

aircraft manufacturers

rice growers

pharmaceutical companies

mobile phone carriers such as AT&T

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