1. t can be used to decide on the packaging, to detemine the market reaction, and to justify brand positioning. 2. It can be utilized by marketers to calculate a product's or service's optimal price, and o detemine price elasticity. - 3. These studies can provide cost-effective ways on how to increase a product's/service's awareness level and brand trial. - 4. The information from these researches heps marketers identify macro-ervironmental shifts. 5. It includes individuals and/or house-holds that purchase products and services for personal consumption. -6. kreveals the effectiveness of point-of-purchase collateral materials. 7. k detemines ideal retail store bcations and is a valuable tool in site selection. 8. These help ilentify, quantify, and understand the target market better. 9. These tests can detemine advertising copy effectiveness, advertising re-call, sales promotion response rates. 10. Based on these results, the company shall gauge the acceptability of a proposed productservice.

Q: An introduction about the product mix of the mobaily company |offers with examples of its products…

A: The Product Mix, also known as Product Assortment, refers to the whole range of goods that the…

Q: Please complete the chart (blue areas)) and rank the sales point and technical absolute weight.…

A: Given Information:

Q: 92) The first firm to sell a new product category is referred to as a(n): a) Product pointer b)…

A: Product pointer is an incorrect term of marketing. Hence, option (a) is incorrect. Investors refer…

Q: 21) Good brands (check all that apply) a. Create images that reside in consumers' minds b. Have many…

A: Brands of different goods and services have to strive hard and plan various strategies; to become…

Q: List and discuss the systematic biases related to price. What are the implications of systematic…

A: Pricing is a fundamental component of marketing strategy, as it directly influences consumer…

Q: 5. What is a marketing strategy? 6. Define the four components of a marketing mix. Use either…

A: A marketing strategy is a comprehensive plan or approach devised by a business or organization to…

Q: Buyer Analysis: Product Nopal 1. Identify your target customer, Describe customer demographics,…

A: Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: Chapter 9 discusses brand image and product positioning. Think about Macy’s and other…

A: Brand image and brand positioning are two different concepts that are related to efforts of…

Q: Based on the ad below, what type of marketing segmentations are being used? Please explain and no…

A: Introduction: market segmentation is a process of clustering target market into some specific…

Q: Which of the following are the 4 Ps of Marketing Mix?

A: A set of marketing tools that  consists of the arrangement of activities, or strategies, that a…

Q: 3) Suppose that Nyopoly, instead of attracting consumers on a one-by-one basis (as is done in…

A: The promotion is one of the P's in the marketing mix. The promotional campaign is conducted to…

Q: . How would some describe Blue’s position in the market? A. Ivory Soap of Detergents B. The best…

A: Marketing is the fulfillment of the needs of consumers through the right product and right price,…

Q: 7. How can the marketing environment affect how the product is marketed? Use the example in the…

A: The marketing mix refers to a set of controllable tactical marketing tools that a company uses to…

Q: you’re asked to compare and contrast your samples. You can comment if they are particularly good to…

A: A product is a mix of both tangible and intangible attributes that satisfy the needs and wants of…

Q: Identify whether the item is group, an aggregate, or a category 1. Jolina magdangal Fan's club 2.…

A: Disclaimer: Since you have posted a question with multiple sub-parts, so as per company policy, we…

Buying

Buying is the activity that involves acquiring something of value in exchange for an asset. The acquisition could be goods or/and services. During the buying process, the exchange of value takes place between two or more parties. For instance, if you are offered a present from your relative, it can not be termed “buying” as value exchange is only from one side. Therefore, any form of gifting is not considered buying. The most common medium of exchange to facilitate buying is currency.