1. Francine is starting a clothing manufacturing company called Cozy Creations. Francine is thinking about using an Indirect Marketing Channel rather than a Direct Marketing Channel. Explain one advantage that an Indirect Marketing Channel would provide. 2. Tom wants to operate his own restaurant. State one reason why Tom might choose to become a restaurant Franchisee instead of operating the restaurant on his own? 3. Which of the following most accurately describes Coca Cola’s distribution strategy: Intensive Distribution, Selective Distribution, or Exclusive Distribution? Provide one reason to support your answer. 4. ABC Electronics sells its computers through department stores and specialty stores. The specialty store owners are angry because the newest models of computers are always available for sale at the department stores much earlier than at their specialty stores. Is this an example of Horizontal Conflict or Vertical Conflict?
1. Francine is starting a clothing manufacturing company called Cozy Creations. Francine is thinking about using an Indirect
2. Tom wants to operate his own restaurant. State one reason why Tom might choose to become a restaurant Franchisee instead of operating the restaurant on his own?
3. Which of the following most accurately describes Coca Cola’s distribution strategy: Intensive Distribution, Selective Distribution, or Exclusive Distribution? Provide one reason to support your answer.
4. ABC Electronics sells its computers through department stores and specialty stores. The specialty store owners are angry because the newest models of computers are always available for sale at the department stores much earlier than at their specialty stores. Is this an example of Horizontal Conflict or Vertical Conflict?
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