. You are required to find TWO (2) companies which provides the similar product or services (for example Mercedes and BMW ) 2. Analyze what types of competitive models they are using to compete in the marketplace and to maintain their client/customer/user loyalty. *Please answer according to the question.

. You are required to find TWO (2) companies which provides the similar product or services (for example Mercedes and BMW ) 2. Analyze what types of competitive models they are using to compete in the marketplace and to maintain their client/customer/user loyalty. *Please answer according to the question.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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