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. Chapter 9 discusses brand image, positioning, and repositioning. Reflect on McDonald’s brand image prior to and after its repositioning efforts. a. Make a list of several of McDonald’s competitors. b. Construct a perceptual map that includes McDonald’s prior to repositioning versus its competitors. c. Construct another perceptual map that includes McDonald’s after repositioning versus its competitors.d. Compare and contrast the two perceptual maps and write a brief description summarizing your findings

. Chapter 9 discusses brand image, positioning, and repositioning. Reflect on McDonald’s brand image prior to and after its repositioning efforts. a. Make a list of several of McDonald’s competitors. b. Construct a perceptual map that includes McDonald’s prior to repositioning versus its competitors. c. Construct another perceptual map that includes McDonald’s after repositioning versus its competitors.d. Compare and contrast the two perceptual maps and write a brief description summarizing your findings

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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. Chapter 9 discusses brand image, positioning, and
repositioning. Reflect on McDonald’s brand image
prior to and after its repositioning efforts.
a. Make a list of several of McDonald’s competitors.
b. Construct a perceptual map that includes
McDonald’s prior to repositioning versus its
competitors.
c. Construct another perceptual map that includes
McDonald’s after repositioning versus its
competitors.d. Compare and contrast the two perceptual maps and
write a brief description summarizing your findings

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