Chapter 10 discusses brand personality.a. Describe McDonald’s traditional brandpersonality.b. Describe McDonald’s new brand personalitybased on its repositioning efforts.c. What recommendations would you giveMcDonald’s in terms of communicating its newbrand personality?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Chapter 10 discusses brand personality.
a. Describe McDonald’s traditional brand
personality.
b. Describe McDonald’s new brand personality
based on its repositioning efforts.
c. What recommendations would you give
McDonald’s in terms of communicating its new
brand personality?

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Recommend to McDonald’s in terms of communicating its new brand personality? 

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