Chapter 10 discusses brand personality.a. Describe McDonald’s traditional brandpersonality.b. Describe McDonald’s new brand personalitybased on its repositioning efforts.c. What recommendations would you giveMcDonald’s in terms of communicating its newbrand personality?

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.