T6 DQ2v1

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Grand Canyon University *

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805

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Management

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Nov 24, 2024

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docx

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Uploaded by BauerKingston2025

Do you expect the environment of rapid change to continue indefinitely? Why or why not? What factors will be the most significant in contributing to the continuance or abatement of this environment of constant change? Explain. Factors Contributing to the Constantly Evolving Business Environment Modern business executives must ensure that their organizations deliver compelling value propositions so customers remain loyal. Continuing to deliver a compelling value proposition means that business executives must ensure that organizational capabilities align with evolving customer preferences. One of the characteristics that customers like about any of the products they acquire is quality. Quality is the product feature that improves the possibility that the customer will be satisfied with the purchase, and the seller will not have to deal with excessive returns (Hertz, 2015). From the author’s experience, major retailers like Walmart, Amazon, and Target provide simple channels through which customers can return items they purchase online and in-store. The implication is that manufacturers of products must ensure they make durable products so their sales endure. Besides, the proliferation of social media and internet technologies ensures that customers can view product ratings and read reviews, which can adversely impact sales if subpar. Therefore, another factor that contributes to evolving customer preferences is technology. The implication is that technology influencing customer behavior affects the business environment, and the constant drive to improve quality and technology will ensure that the business environment continues to evolve. References Hertz, H. S. (2015). The challenge of being outstanding. Journal of Organization Design, 4 (1), 44– 49. https://doi.org/10.7146/jod.18246

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