Project 4320 (Monica) c

Company Analysis Student Name: Student Name: Student Name: Student ID Student ID: Student ID: 1

SOSTAC Analysis • Situation • Internal Analysis • Objectives • Internal and Environment Analysis • Strategy • Environment Analysis • Tactics • Porter’s Five Forces • Action • Porter’s Fiver Forces • Control • External and Environment Analysis (Omer, 2019) 2

• Innovative designs • Large product diversity • Largest market share/recognised brand • Cost and quality focused • Low profit margin • Large product diversity/may loose focus • Lacking own operating system and software • Damaging image by infringement • The Indian smartphone market is growing • Acquisition of new companies • Growth of tablet market • The demand for technologically advance phone is growing • Large number of strong competitors • Better quality • Chinese competitors are growing • Large number of products Internal Analysis – SWOT Analysis (Omer, 2019) 4

SUPPORT ACTIVITIES PRIMARY ACTIVITIES Firm Infrastructure Procurement Human Resource Management Technology M a rgin Margin Inbound Logistics Operations Outbound Logistics Marketing & Sales Service Micro-environment – Value Chain Analysis (Lee, 2019) 5

. (Endrodi-Kovacs, Kutasi & Magashazi, 2018) Porter 5 Forces Competitive Rivalry, eg: • Intense competitive Rivalry • Research Development • Technological innovation Supplier Power, eg: • Low bargaining power • Strong brand reputation and value • Strong Financial Position • Ability to switch supplier to a new one • Its own Rules Frames • Labor and Sustainability Rules. Substitutes Threat, eg: • Moderately High Level • Highly Competitive Industry • Switching cost is low • Great Brand Image • Customer Convenient Products • Technological Innovation Buyer Power, eg: • Buyer power is low • Wide range of products available • High level of brands competition • Establish brand name and reputation • Technological innovation and product advancement New Market Entrants, eg: • Research and Development • Investment in Technological sector • Wide scale industry • Quite Large Barriers 7

Reference • Endrődi-Kovács, V., Kutasi, G., & Magasházi, A. (2018). Visegrád Group Expertise and Position in the Samsung Global Value Chain: A Case Study of Samsung Electronics in the V4 Countries. Central European Business Review , 7 (1), 14. • Lee, Y. W. (2019). Enhancing shared value and sustainability practices of global firms: The case of samsung electronics. Strategic Change , 28 (2), 139-145. • Omer, S. K. (2019). SWOT analysis implementation's significance on strategy planning Samsung mobile company as an example. Journal of Process Management. New Technologies , 7 (1), 56-62. • Raghunath, R., Anker, C., & Nortcliffe, A. (2018). Are academics ready for smart learning?. British journal of educational technology , 49 (1), 182-197. 8