COM 215 Terms 453

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Murdoch University Dubai *

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215

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Finance

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Nov 24, 2024

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docx

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2

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What does the acronym PESO refer to ? Types of media According to the PESO model, a blog post written by your company is a form of what kind of media ? Owned According to the PESO model, retweets and likes are a form of what kind of media ? earned According to the PESO model, a Facebook ad is a form of what kind of media ? paid According to the PESO model, a YouTube video on your company's channel is a form of what kind of media ? paid As marketing shifted to digital and became more customer focused, Bob Lauterborn suggested changing the 4 Ps to the .____ 4 Cs The key functions of advertising are to identify, inform, and .____ Persuade When was the PESO model first introduced ? 2014 According to the PESO model, word-of-mouth marketing is a form of
what kind of media ? Earned True or False: Most ethical dilemmas do not have a clearly defined right or wrong solution . True True or False: PR professionals have the power to use information to benefit themselves and their organizations . True
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