Please calculate the ROI of social media campaign for a pair of Ray Ban sunglasses by presenting them with this case: You are a social media marketer responsible for creating a social media campaign for a pair of Ray Ban sunglasses. The goal of your social campaign is to drive sales for the sunglasses. With every single social post, you include a trackable call-to-action link to your website where users could purchase the sunglasses. You outsourced all of the professional photographs of the sunglasses, creation of the social media graphics and videos to a company for $5,000. You also spent $3,000 on social media ads directed at the target market. Your campaign ran for one month, and during that time you only worked on the campaign, making a salary of $5,000. The social media management tool that your company pays for costs $1,000 a month. By the end of the campaign, you were able to pull a report from your company website of all the sunglasses sold from customers who clicked on the trackable link from social media. The total revenue for sunglasses purchases from the social media campaign was $50,000, of which $30,000 was profit after subtracting the costs to make the sunglasses. Instructions Calculate the ROI of your social media campaign (i.e., Ray Ban) Formula: profit/total investment X 100.

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

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Social media return on investment (ROI) is a measurement of the value from social media marketing. Essentially, what is the return for the investments made in social media?
- ROI by revenue formula: profit/total investment x 100.
Please calculate the ROI of social media campaign for a pair of Ray Ban sunglasses by presenting them with this case:
- You are a social media marketer responsible for creating a social media campaign for a pair of Ray Ban sunglasses.
- The goal of your social campaign is to drive sales for the sunglasses.
- With every single social post, you include a trackable call-to-action link to your website where users could purchase the sunglasses.
- You outsourced all of the professional photographs of the sunglasses, creation of the social media graphics and videos to a company for $5,000.
- You also spent $3,000 on social media ads directed at the target market.
- Your campaign ran for one month, and during that time you only worked on the campaign, making a salary of $5,000.
- The social media management tool that your company pays for costs $1,000 a month.
- By the end of the campaign, you were able to pull a report from your company website of all the sunglasses sold from customers who clicked on the trackable link from social media.
- The total revenue for sunglasses purchases from the social media campaign was $50,000, of which $30,000 was profit after subtracting the costs to make the sunglasses.
Instructions
- Calculate the ROI of your social media campaign (i.e., Ray Ban)
- Formula: profit/total investment X 100.

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