Roots — Launch a new on-line customizable winter T-shirt to your summer customers.

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter12: Balanced Scorecard And Other Performance Measures
Section: Chapter Questions
Problem 4Q: What are the components of a strategic plan? Find one of these components for the company you work...
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Assume that you are an Account Executive for a digital marketing agency. 

  • create and structure your own mobile campaign. Your mobile campaign will be based on one of the clients belows.

    • Roots — Launch a new on-line customizable winter T-shirt to your summer customers.

 

  • 1. Objective: What do we want to achieve with this campaign? Remember the SMART criteria?
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