You are a social media marketer responsible for creating a social media campaign for a pair of Ray Ban sunglasses. The goal of your social campaign is to drive
You are a social media marketer responsible for creating a social media campaign for a pair of Ray Ban sunglasses. The goal of your social campaign is to drive
Essentials of Business Analytics (MindTap Course List)
2nd Edition
ISBN:9781305627734
Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Publisher:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Chapter6: Statistical Inference
Section: Chapter Questions
Problem 41P
Related questions
Question
- You are a social media marketer responsible for creating a social media campaign for a pair of Ray Ban sunglasses.
- The goal of your social campaign is to drive sales for the sunglasses.
- With every single social post, you include a trackable call-to-action link to your website where users could purchase the sunglasses.
- You outsourced all of the professional photographs of the sunglasses, creation of the social media graphics and videos to a company for $5,000.
- You also spent $3,000 on social media ads directed at the target market.
- Your campaign ran for one month, and during that time you only worked on the campaign, making a salary of $5,000.
- The social media management tool that your company pays for costs $1,000 a month.
- By the end of the campaign, you were able to pull a report from your company website of all the sunglasses sold from customers who clicked on the trackable link from social media.
- The total revenue for sunglasses purchases from the social media campaign was $50,000, of which $30,000 was profit after subtracting the costs to make the sunglasses.
Instructions
- Calculate the
ROI of your social media campaign using the calculation from Chapter 18 section 2. - Formula: profit/total investment X 100.
- You must show your work to receive full credit.
Expert Solution
![](/static/compass_v2/shared-icons/check-mark.png)
Step 1
Total Investment Excluding sunglass making cost = Total Cost Incurred = 5000 + 3000 + 5000 + 1000 = 14000
Total Revenue = 50000
Total Profit = 30000
Cost of Making Sunglass = Total Revenue - Total Profit = 50000 - 30000 = 20000
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