A wind turbine power company is expanding its PR communications with both its key stakeholders and the public at large. In order to present a consistent message and have it aligned with the company's core values, which activities should the company choose to engage in next? They could have the company sponsors advertise at a national mining convention to build better public awareness. They could generate press releases about their new power harnessing features and distribute them to the media and accessible on the company's website in a password-protected area. They could have a white paper written by the company's technical lead incorporated into both the company website and send in an email marketing campaign to industry influencers and stakeholders.
A wind turbine power company is expanding its PR communications with both its key stakeholders and the public at large. In order to present a consistent message and have it aligned with the company's core values, which activities should the company choose to engage in next? They could have the company sponsors advertise at a national mining convention to build better public awareness. They could generate press releases about their new power harnessing features and distribute them to the media and accessible on the company's website in a password-protected area. They could have a white paper written by the company's technical lead incorporated into both the company website and send in an email marketing campaign to industry influencers and stakeholders.
Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
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Transcribed Image Text:A wind turbine power company is expanding its PR communications with both
its key stakeholders and the public at large. In order to present a consistent
message and have it aligned with the company's core values, which activities
should the company choose to engage in next?
O They could have the company sponsors advertise at a national mining convention
to build better public awareness.
O They could generate press releases about their new power harnessing features
and distribute them to the media and accessible on the company's website in a
password-protected area.
O They could have a white paper written by the company's technical lead
incorporated into both the company website and send in an email marketing
campaign to industry influencers and stakeholders.
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