Complete the following: Choose 1 consumer product brand to be your “client†You may choose any consumer brand or select a brand from this list http://wwwbestglobalbrandscom/previous-years/2013 Review your client’s brand by researching its Web site and other supplemental resources, such as this directory to learn everything you can about the company, its customers, the management team, and anything else that will help you understand its brand http://wwwhooverscom/ You are the chief marketing consultant for your company’s brand Your goal is to help the company create an updated marketing plan by learning to apply the marketing process to communicate how great the company’s brand is to its current and potential customers in the marketplace and market space One of the first steps of the marketing plan is to understand the business goals of the project The job of the marketer is to help design a marketing plan so that the company can realize additional revenue and profits through increased market share or by motivating existing and new customers to buy the product Sometimes, this requires repositioning or changing the brand’s image and the way that the brand is perceived by customers in the marketplace by using the 4 Ps of marketing Your client has asked you to draft the goals of the marketing plan by suggesting how to use the marketing mix—the 4 Ps of marketing—to help create a marketing proposal to help reposition the brand in the marketplace The client wants a brief report presentation to help brainstorm the interaction of the 4 marketing Ps and other ideas with the company’s marketing team The document will help everyone on the team understand how to apply the 4 Ps of marketing to a brand by developing 1 objective for each marketing P that can be used in the final marketing proposal Analyze how the marketing Ps will help reposition your selected brand Write a proposal brief showing the goals of the marketing project by illustrating one objective for each marketing P Explain your ideas for eachP by writing a proposal brief of about 400–500 words The brief should include the following sections: Product Overview Briefly explain the company and brand that you are working on Add a picture of the brand Give an overview of the brand and its current position or perception by customers in the marketplace For example, do customers seem to think the brand is too expensive compared to its competitors? Competition Identify 1 competitor of this brand Add a picture of the competitor brand Explain 1 reason why this brand is a competitor of your client’s brand Product Objective Draft 1 objective for the marketing proposal to show how product can be applied to your brand Examples are as follows: Include a statement about the features of the product and the benefits of those features for the customer Include a new product satisfaction guarantee policy that can be communicated in the advertising message Price Objective Draft 1 objective of the marketing proposal to show how price can be applied to your brand Examples are as follows: One goal of the price marketing P could consider how to possibly discount the price for a short time in an advertising campaign to entice current and new customers to try the product You could competitively price the product against its competitors for maximizing market share Place Objective Draft 1 objective of the marketing proposal to show how place can be applied to your brand Examples are as follows: Could be designed to find as many distribution outlets as possible for the product Could be to introduce the product in an online capacity to gain market share Promotion Objective Draft 1 objective of the marketing proposal to show how promotion can be applied to your brand Examples are as follows: One objective on promotion is to find a creative and different targeted message that speaks to the target customer segments, attempting to show how much better one brand is over the competition For example, one message could be to explain the quality of the brand over the competition Another objective of promotion could be to create advertising campaigns that reinforce the brand for the customer For example, a special promotion offering a 25% discount on the first online purchase is another way to advertise and promote the product for increased brand awareness Conclusion Write a paragraph about your understanding of how the 4 Ps are linked for this particular brand
Complete the following:
Choose 1 consumer product brand to be your “client†You may
choose any consumer brand or select a brand from this list
http://wwwbestglobalbrandscom/previous-years/2013
Review your client’s brand by researching its Web site and
other supplemental resources, such as this directory to learn everything you
can about the company, its customers, the management team, and anything else
that will help you understand its brand
http://wwwhooverscom/
You are the chief marketing consultant for your company’s
brand Your goal is to help the company create an updated marketing plan by
learning to apply the marketing process to communicate how great the company’s
brand is to its current and potential customers in the marketplace and market
space
One of the first steps of the marketing plan is to
understand the business goals of the project The job of the marketer is to
help design a marketing plan so that the company can realize additional revenue
and profits through increased market share or by motivating existing and new
customers to buy the product Sometimes, this requires repositioning or
changing the brand’s image and the way that the brand is perceived by customers
in the marketplace by using the 4 Ps of marketing
Your client has asked you to draft the goals of the
marketing plan by suggesting how to use the marketing mix—the 4 Ps of
marketing—to help create a marketing proposal to help reposition the brand in
the marketplace The client wants a brief report presentation to help
brainstorm the interaction of the 4 marketing Ps and other ideas with the
company’s marketing team
The document will help everyone on the team understand how
to apply the 4 Ps of marketing to a brand by developing 1 objective for each
marketing P that can be used in the final marketing proposal Analyze how the
marketing Ps will help reposition your selected brand
Write a proposal brief showing the goals of the marketing
project by illustrating one objective for each marketing P Explain your ideas
for eachP by writing a proposal brief of about 400–500 words The brief should
include the following sections:
Product Overview
Briefly explain the company and brand that you are working
on Add a picture of the brand
Give an overview of the brand and its current position or
perception by customers in the marketplace For example, do customers seem to
think the brand is too expensive compared to its competitors?
Competition
Identify 1 competitor of this brand Add a picture of the
competitor brand
Explain 1 reason why this brand is a competitor of your
client’s brand
Product Objective
Draft 1 objective for the marketing proposal to show how
product can be applied to your brand Examples are as follows:
Include a statement about the features of the product and
the benefits of those features for the customer
Include a new product satisfaction guarantee policy that can
be communicated in the advertising message
Price Objective
Draft 1 objective of the marketing proposal to show how
price can be applied to your brand Examples are as follows:
One goal of the price marketing P could consider how to
possibly discount the price for a short time in an advertising campaign to
entice current and new customers to try the product
You could competitively price the product against its
competitors for maximizing market share
Place Objective
Draft 1 objective of the marketing proposal to show how
place can be applied to your brand Examples are as follows:
Could be designed to
find as many distribution outlets as possible for the product
Could be to introduce
the product in an online capacity to gain market share
Promotion Objective
Draft 1 objective of the marketing proposal to show how
promotion can be applied to your brand Examples are as follows:
One objective on promotion is to find a creative and
different targeted message that speaks to the target customer segments,
attempting to show how much better one brand is over the competition For
example, one message could be to explain the quality of the brand over the
competition
Another objective of promotion could be to create
advertising campaigns that reinforce the brand for the customer For example, a
special promotion offering a 25% discount on the first online purchase is
another way to advertise and promote the product for increased brand awareness
Conclusion
Write a paragraph about your understanding of how the 4 Ps
are linked for this particular brand
References
Hoovers (nd) Retrieved from http://wwwhooverscom/
Interbrand (nd) Best global brands 2013 Retrieved from
http://wwwinterbrandcom/en/best-global-brands/2013/Best-Global-Brands-2013aspx
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