Which of the following states the service firm must orient and motivates its customer-contact employees?   Question 3 options:   A)  Segment marketing   B)  External marketing   C)  Internal marketing   D)  Interactive marketing   Question 4 Which of the following is NOT changed during Kia's recent rebranding process?   Question 4 options:   A)  Brand Name    B)  Brand Website   C)  Brand Logo    D)  Brand Dealership

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