1. What are the issues that the Gillette brand has faced over the past decade in terms of a) industry disruptions, b) social norms, and c) consumer perceptions? 2. How would you assess Gillette's responses to the above-mentioned changes? 3. Why did Gillette's "We Believe" campaign create so much controversy? 4. What recommendations would you make for Gillette regarding its future advertisements? Draft a new advertising
1. What are the issues that the Gillette brand has faced over the past decade in terms of a) industry disruptions, b) social norms, and c) consumer perceptions? 2. How would you assess Gillette's responses to the above-mentioned changes? 3. Why did Gillette's "We Believe" campaign create so much controversy? 4. What recommendations would you make for Gillette regarding its future advertisements? Draft a new advertising
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Transcribed Image Text:1. What are the issues that the Gillette
brand has faced over the past decade in
terms of a) industry disruptions, b) social
norms, and c) consumer perceptions?
2. How would you assess Gillette's
responses to the above-mentioned
changes?
3. Why did Gillette's "We Believe" campaign
create so much controversy?
4. What recommendations would you make
for Gillette regarding its future
advertisements? Draft a new advertising
or promotional campaign for Gillette.
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