Select one: O a. an accurate characterization of the contemporary view of marketing? Marketing is about identifying and meeting human and social needs in a way that harmonizes with the goals of the organization. O b. To improve efficiency, most firms now restrict marketing activities within the "official" boundaries of the marketing department. O c. Marketing's emphasis within the firm continues to decline. O d. Marketing is synonymous with selling. O e. With the rise of social commerce, company-driven marketing is no longer important.
Select one: O a. an accurate characterization of the contemporary view of marketing? Marketing is about identifying and meeting human and social needs in a way that harmonizes with the goals of the organization. O b. To improve efficiency, most firms now restrict marketing activities within the "official" boundaries of the marketing department. O c. Marketing's emphasis within the firm continues to decline. O d. Marketing is synonymous with selling. O e. With the rise of social commerce, company-driven marketing is no longer important.
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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Which of these is an accurate characterization of the contemporary view of marketing?
Transcribed Image Text:venich of these is an accurate characterization of the contemporary view of marketing?
Select one:
O a.
Marketing is about identifying and meeting human and social needs in a way that
harmonizes with the goals of the organization.
O b. To improve efficiency, most firms now restrict marketing activities within the
"official" boundaries of the marketing department.
O c. Marketing's emphasis within the firm continues to decline.
O d. Marketing is synonymous with selling.
O e. With the rise of social commerce, company-driven marketing is no longer
important.
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