K Moore Company sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the following data: (Click the icon to view the data.) Prepare an analysis to show which product the company should emphasize. (Enter the units displayed per square foot and the contribution margin per square foot to two decimal places.) Units displayed per square foot: Designer Moderately priced Contribution margin per unit Contribution margin per square foot of display space Capacity-Square feet of display space Total contribution margin at capacity Product Data table Designer Moderately Priced Per Item Designer Moderately Priced Average sale price 185 $ 87 Average variable costs 105 22 Average contribution margin 80 65 Average fixed costs (allocated) Average operating income 20 10 $ 60 $ 55 The Moore Company store in Grand Junction, Colorado, has 14,000 square feet of floor space. If Moore Company emphasizes moderately priced goods, it can display 840 items in the store. If Moore Company emphasizes designer wear, it can only display 560 designer items. These numbers are also the average monthly sales in units. Print Done . X

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Moore Company sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the following data:
(Click the icon to view the data.)
Prepare an analysis to show which product the company should emphasize. (Enter the units displayed per square foot and the contribution margin per square foot to two decimal places.)
Units displayed per square foot:
Designer
Moderately priced
Contribution margin per unit
Contribution margin per square foot of display space
Capacity-Square feet of display space
Total contribution margin at capacity
Product
Data table
Designer
Moderately Priced
Per Item
Designer
Moderately
Priced
Average sale price
185 $
87
Average variable costs
105
22
Average contribution margin
80
65
Average fixed costs (allocated)
Average operating income
20
10
$
60 $
55
The Moore Company store in Grand Junction, Colorado, has 14,000
square feet of floor space. If Moore Company emphasizes moderately
priced goods, it can display 840 items in the store. If Moore Company
emphasizes designer wear, it can only display 560 designer items.
These numbers are also the average monthly sales in units.
Print
Done
. X
Transcribed Image Text:K Moore Company sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the following data: (Click the icon to view the data.) Prepare an analysis to show which product the company should emphasize. (Enter the units displayed per square foot and the contribution margin per square foot to two decimal places.) Units displayed per square foot: Designer Moderately priced Contribution margin per unit Contribution margin per square foot of display space Capacity-Square feet of display space Total contribution margin at capacity Product Data table Designer Moderately Priced Per Item Designer Moderately Priced Average sale price 185 $ 87 Average variable costs 105 22 Average contribution margin 80 65 Average fixed costs (allocated) Average operating income 20 10 $ 60 $ 55 The Moore Company store in Grand Junction, Colorado, has 14,000 square feet of floor space. If Moore Company emphasizes moderately priced goods, it can display 840 items in the store. If Moore Company emphasizes designer wear, it can only display 560 designer items. These numbers are also the average monthly sales in units. Print Done . X
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