One way consumers can evaluate altematives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a tablet Each attribute is given a weight to reflect its level of importance to that consumer Then the consumer evaluates each alternative on each attribute (higher ratings indicate higher performance) A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand's score on that attribute. These weighted scores are then summed to determine the score for that brand Calculate the woighted scores for all brands. Which brand would this consumer likely choose? Which brand is this consumer least likely to purchase? Importance Weight 03 0.1 Alternative Brands Attributes Screen size Price Operating System Apps available 7. 02 04 7. 4. Fl in the table below (Round to one decimal place) Brand Score
One way consumers can evaluate altematives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a tablet Each attribute is given a weight to reflect its level of importance to that consumer Then the consumer evaluates each alternative on each attribute (higher ratings indicate higher performance) A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand's score on that attribute. These weighted scores are then summed to determine the score for that brand Calculate the woighted scores for all brands. Which brand would this consumer likely choose? Which brand is this consumer least likely to purchase? Importance Weight 03 0.1 Alternative Brands Attributes Screen size Price Operating System Apps available 7. 02 04 7. 4. Fl in the table below (Round to one decimal place) Brand Score
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Transcribed Image Text:One way consumers can evaluate altenatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the
purchase of a tablet Each attribute is given a weight to refect its level of importance to that consumer Then the consumer evaluates each alternative on each
attribute (higher ratings indicate higher performance) A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand's
score on that attribute. These weighted scores are then summed to determine the score for that brand Calculate the weighted scores for all brands. Which brand
would this consumer likely choose? Which brand is this consumer least likely to purchase?
Importance
Weight
Alternative Brands
Attributes
A
Screen size
03
Price
0.1
2
7.
Operating System
Apps available
02
04
3
4.
3.
Fl in the table below (Round to one decimal place)
Brand
Score
A
35
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