As a Marketer for West Pack, you want to design a customer driven marketing strategy. You complete an audit to select the customers to serve and value proposition to include. Look at the options and choose what to include?i. Market segmentationii. Positioningiii. BrandingOptions I, ii and iiiOption i and iiOnly Option iOnly Option ii

Which of the following is most effective to show that you really know your target market? O Commitments to buy O Data from third party databases Surveys of potential customers Own personal expertise relationships O Prior sales

A fairly recent technology-related tool that many companies use to solicit feedback from customers about the company’s existing or upcoming products is a. market segmenting. b. customer relationship management. c. consumer buying behavior. d. sales forecasts. e. social media.

Consider some of the consumer behavior topics for business-to-consumer (B2C) marketing. How might you apply them to business-to-business (B2B) settings? For example, how might non-compensatory models of choice work? Mental accounting?

List some AIS and MIS information from which sales people may benefit. Clearly indicate whether the information item would be an output of a traditional AIS or MIS system. Finally, discuss the benefits of integrating this information.

What is Customer Support Services in functions of marketing? A. The first impressions your product B. A separate identity C. Support services that a product requires D. Selling price per unit that customers pay

Consider the following quality improvement strategy as expressed by a series of if-then statements: If real-time feedback information capabilities improve, then post-sales service time will improve. If post-sales service time improves, then post-sales service quality will increase. If post-sales service quality increases, then customer satisfaction will increase. If customer satisfaction increases, then market share will increase. If market share increases, then sales will increase. If sales increase, then profits will increase. Required: 1. Prepare a strategy map that shows the cause-and-effect relationships of the quality improvement strategy (see Exhibit 13.10 for an illustrative example). 2. Explain how the quality improvement strategy can be tested.

Explain how a manager can use CVP analysis to make decisions regarding changes in operations or pricing structure.

Which of the following is not an objective used in the balanced scorecard approach? Customer Financial Vendor Learning and growth

ted below are several terms and phrases associated with the FASB's conceptual framework. Pair each item fro A (by letter) with the item from List B that is most appropriately associated with it. List A 1. Predictive value 2. Relevance 3. Timeliness 4. Distribution to owners 5. Confirmatory value 6. Understandability 7. Gain 8. Faithful representation 9. Comprehensive come 10. Materiality 11. Comparability 12. Neutrality 13. Recognition 14. Consistency 15. Cost effectiveness 16. Verifiability List B a. Decreases in equity resulting from transfers to owners. b. Requires consideration of the costs and value of information. c. Important for making interfirm comparisons. d. Applying the same accounting practices over time. e. Users understand the information in the context of the decision being made. f. Agreement between a measure and the phenomenon it purports to represent. g. Information is available prior to the decision. h. Pertinent to the decision at hand. i. Implies consensus among…