3. Competitors' promotion and advertising methods 4. Competitors' distribution channels C. Market size 1. Estimated industry sales for the planning year 2. Estimated sales for your company for the planning year D. Government participation in the marketplace 1. Agencies that can help you 2. Regulations you must follow IV. Executive summary Based on your analysis of the market, briefly summarize (two-page maximum) the major problems and opportunities requiring attention in your marketing mix, and place the summary at the front of the report. V. Sources of information VI. Appendixes Guideline I. Introduction II. The product A. Evaluate the product as an innovation as it is perceived by the intended market 1. Relative advantage 2. Compatibility 3. Complexity 4. Trialability 5. Observability B. Major problems and resistances to product acceptance based on the preceding evaluation III. The market A. Describe the market(s) in which the product is to be sold 1. Geographical region(s) 2. Forms of transportation and communication available in that (those) region(s) 3. Consumer buying habits a. Product-use patterns b. Product feature preferences c. Shopping habits 4. Distribution of the product a. Typical retail outlets b. Product sales by other middlemen 5. Advertising and promotion a. Advertising media usually used to reach your target market(s) b. Sales promotions customarily used (sampling, coupons, etc.) 6. Pricing strategy a. Customary markups b. Types of discounts available B. Compare and contrast your product and the competition's product(s) 1. Competitors' product(s) a. Brand name b. Features c. Package 2. Competitors' prices

Entrepreneurial Finance

6th Edition

ISBN:9781337635653

Author:Leach

Publisher:Leach

ChapterC2: Spatial Technology, Inc.

Section: Chapter Questions

Problem dA

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Please help follow these guidelines pertaining to market audit amd competitive market analysis. With the super market name PUEBLO in St. Thomas U S Virgin Islands.

3. Competitors' promotion and advertising methods
4. Competitors' distribution channels
C. Market size
1. Estimated industry sales for the planning year
2. Estimated sales for your company for the planning year
D. Government participation in the marketplace
1. Agencies that can help you
2. Regulations you must follow
IV. Executive summary
Based on your analysis of the market, briefly summarize (two-page maximum)
the major problems and opportunities requiring attention in your marketing mix,
and place the summary at the front of the report.
V. Sources of information
VI. Appendixes

Transcribed Image Text:Guideline I. Introduction II. The product A. Evaluate the product as an innovation as it is perceived by the intended market 1. Relative advantage 2. Compatibility 3. Complexity 4. Trialability 5. Observability B. Major problems and resistances to product acceptance based on the preceding evaluation III. The market A. Describe the market(s) in which the product is to be sold 1. Geographical region(s) 2. Forms of transportation and communication available in that (those) region(s) 3. Consumer buying habits a. Product-use patterns b. Product feature preferences c. Shopping habits 4. Distribution of the product a. Typical retail outlets b. Product sales by other middlemen 5. Advertising and promotion a. Advertising media usually used to reach your target market(s) b. Sales promotions customarily used (sampling, coupons, etc.) 6. Pricing strategy a. Customary markups b. Types of discounts available B. Compare and contrast your product and the competition's product(s) 1. Competitors' product(s) a. Brand name b. Features c. Package 2. Competitors' prices

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