Think about a fairly significant purchase you made recently and analyze how this product or service was marketed to you by the company. Do you think you are part of the target market that the company identified for this product? How did the company use the 4 P's of marketing to try to convince you to buy this product?
Think about a fairly significant purchase you made recently and analyze how this product or service was marketed to you by the company. Do you think you are part of the target market that the company identified for this product? How did the company use the 4 P's of marketing to try to convince you to buy this product?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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The foundation of every marketing strategy is the identification of a target market and the development of a marketing mix. The marketing mix is commonly referred to as the 4 P's of marketing:
- Product
- Price
- Place (also called distribution)
- Promotion
Think about a fairly significant purchase you made recently and analyze how this product or
- Do you think you are part of the target market that the company identified for this product?
- How did the company use the 4 P's of marketing to try to convince you to buy this product?
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