Calculate the return on investment (ROI) of this social media campaign: 
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Calculate the return on investment (ROI) of this social media campaign: 
![Social media return on investment (ROI) is a measurement of the value from social media marketing. Essentially, what is the return for the investments made in social media?
• ROI by revenue formula: profit/total investment x 100.
Please calculate the ROI of social media campaign for a pair of Ray Ban sunglasses by presenting them with this case:
• You are a social media marketer responsible for creating a social media campaign for a pair of Ray Ban sunglasses.
• The goal of your social campaign is to drive sales for the sunglasses.
• With every single social post, you include a trackable call-to-action link to your website where users could purchase the sunglasses.
• You outsourced all of the professional photographs of the sunglasses, creation of the social media graphics and videos to a company for S5,000.
• You also spent $3,000 on social media ads directed at the target market.
• Your campaign ran for one month, and during that time you only worked on the campaign, making a salary of $5,000.
• The social media management tool that your company pays for costs $1,000 a month.
• By the end of the campaign, you were able to pull a report from your company website of all the sunglasses sold from customers who clicked on the trackable link from social media.
• The total revenue for sunglasses purchases from the social media campaign was $50,000, of which $30,000 was profit after subtracting the costs to make the sunglasses.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F68cc5e62-1f1e-447e-86e2-72966307f0c4%2Fe88c12a2-20a1-4184-9428-bd5cefd05ffd%2Fwe2zd4f_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Social media return on investment (ROI) is a measurement of the value from social media marketing. Essentially, what is the return for the investments made in social media?
• ROI by revenue formula: profit/total investment x 100.
Please calculate the ROI of social media campaign for a pair of Ray Ban sunglasses by presenting them with this case:
• You are a social media marketer responsible for creating a social media campaign for a pair of Ray Ban sunglasses.
• The goal of your social campaign is to drive sales for the sunglasses.
• With every single social post, you include a trackable call-to-action link to your website where users could purchase the sunglasses.
• You outsourced all of the professional photographs of the sunglasses, creation of the social media graphics and videos to a company for S5,000.
• You also spent $3,000 on social media ads directed at the target market.
• Your campaign ran for one month, and during that time you only worked on the campaign, making a salary of $5,000.
• The social media management tool that your company pays for costs $1,000 a month.
• By the end of the campaign, you were able to pull a report from your company website of all the sunglasses sold from customers who clicked on the trackable link from social media.
• The total revenue for sunglasses purchases from the social media campaign was $50,000, of which $30,000 was profit after subtracting the costs to make the sunglasses.
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