creative output rationale

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Mount Royal University *

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4501

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Communications

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Jan 9, 2024

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Creative Output Rationale COMM 4501-001: Roles and Practices in Contemporary Communication Amanda Williams Desiree La Noire December 6, 2023

Key Output I chose the social media mockup as my key output. The social media mockup is a visually appealing representation of the Faculty of Business and Communication Studies Research Events Working Group's brand. It includes graphics, concise text, and branding elements designed for sharing on various social media platforms. To me, it speaks on my showcases my skill set of creativity while providing my skillset of social media planning and management, and helping a local business to exponentially grow their reach. As someone who is passionate about brand management and creativity, I feel social media is the best way to display both passions. Alignment with Excellence The social media mockup aligns with the standards of professional excellence in public relations and communication in three ways: visual appeal, clear messaging, strategic use of brnding elements, and social media planning and management skills. Through visual appeal the

mockup employs engaging visuals, adhering to the principles of design and aesthetics in communication (Smith, 2021). Professional social media management and compelling visuals align with the public relations professional standard of practicing public relations to the highest standards (CPRS, n.d.). The inclusion of the logo, tagline, and consistent branding elements in the social media posts demonstrate a commitment to brand management, which is a key aspect of professional communication as well. The social media mockup I created displays proficiency in social media planning and management as well, as it is designed for effective dissemination on platforms like Instagram, Twitter, and LinkedIn. As has been showcased in many public relations courses, social media continues to be one of the most effective ways for brands and organizations to grow their reach and align with its publics. Alignment of Portfolio Worthy Content The social media mockup is a great inclusion in my professional portfolio, as it effectively showcases a range of valuable skills and creativity. The creative design demonstrates a keen sense of visual appeal, aligning with the high standards of creativity expected in public relations. Moreover, the mockup underscores a proficiency in social media planning and management, strategically tailoring content for platforms like Instagram, Twitter, and LinkedIn, which are crucial platforms in growing a brand’s reach. What makes this output particularly noteworthy is its tangible impact in enhancing the visibility and reach of the Faculty of Business and Communication Studies Research Events Working Group. As I have been taught in public relations, social media is one of the greatest tools to grow reach and align with publics. By effectively conveying complex ideas through simple and engaging visuals, the mockup reflects versatility in communication as well, which is an important competency in the dynamic field of public relations (Smith, 2020). Its inclusion in my portfolio not only highlights my creativity but

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also emphasizes strategic communication skills, making it a compelling representation of the well-rounded public relations professional I aspire to be. References

CPRS, n.d. Canadian Public Relations Society Code of Professional Standards. https://www.cprs.ca/Advocacy/Code-of-Professional-Standards Smith, R. (2021). Strategic Planning or Public Relations. (Sixth Edition). Taylor and Francis.

Appendix A: Hours Audit The following chart showcases an hour audit for the semester long project, “elevate” which showcased a rebranding of the research working group for the Faculty of Business and Communication Studies at Mount Royal University. STUDENT NAME: Desirée La Noire Activity Number of projected hours Meeting with community partner (debrief) 1 Planification meeting with team 1 Planning for logo/meeting (Zahra and Desiree) 2 Support in research and brainstorming ideas (Meeting +debrief) 2 Midway team meeting 1 Planification launch strategy 1 Research launch strategy 2 Website planning/outlining 1 Final branding research and overview 3 Meeting Final presentation outline 1 Working on success and metrics (research/canva) 2 Final presentation rehearsal, meeting, and canva presentation 3 Total Hours: 20 I hereby certify that this is a true representation of my efforts and time spent on this project and I am willing to discuss this further with my instructor should it be deemed necessary. Student Name: Desiree La Noire Student Signature: DesireeLaNoire Date: December 7, 2023

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