La Noire_F23_PUBR 4841_Evaluation_Individual research paper
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Mount Royal University *
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Communications
Date
Jan 9, 2024
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docx
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PUBR 4841: Strategic Communication Planning
Fall 2023 | Dr. Crystal Chokshi
Individual Research Paper
Student
Desirée La Noire
Evaluation
The choice to do an interview with a similar organization was a good one. Well done. I would have liked to have seen you report more from the interview, including quotes and specific examples. Also, next time around, be sure, in a methods section, to document with whom you spoke, when the interview took place, and the interview’s format (e.g., structured, semi-structured, etc.). Grade
C
PUBR 4841: Strategic Communication Planning
Fall 2023 | Dr. Crystal Chokshi
Introduction
Method
Findings
Implications
Legibility
Formatting and references
A-range submissio
n
The paper quickly and cogently orients the reader to the situation at hand.
The author explains why this particular, specific research question is important
(and the research question is indeed important).
The author puts forward a clear argument.
The method is documented.
The method is appropriate to the question, and it is explicitly justified.
The method’s limitations are correctly identified and described.
The author presents relevant findings that answer the research question. The author connects findings to course concepts and/or discussion. The author summarizes the most salient points from the findings. The discussion is grounded in the findings.
The author soundly notes
how this information should be applied in the strategic plan.
The paper is lucid and well-
organized, easy
to follow, and nearly error-
free. Formatting meets requirements.
The paper demonstrates proficiency in APA citation.
The paper draws on at least two scholarly sources and at
least one case study. B-range submissio
n
The paper cogently orients the reader to the situation at hand.
The author explains why this particular, specific research question is important
(and the research question is indeed important).
The author moves toward an argument.
The method is documented.
The method is appropriate to the question, and it is explicitly justified.
There is effort toward discussing the method’s limitations.
The author presents relevant findings that answer the research question. The author summarizes the most salient points from the findings. The discussion is grounded in the findings, although there is some speculation.
The author notes how this information should be applied in the The paper has a few (mostly) minor problems (syntactical, grammatical, or organizational).
Formatting meets requirements.
The paper demonstrates proficiency in APA citation.
The paper draws on at least two scholarly sources and at
least one case study.
PUBR 4841: Strategic Communication Planning
Fall 2023 | Dr. Crystal Chokshi
Introduction
Method
Findings
Implications
Legibility
Formatting and references
strategic plan.
C-range submissio
n
The paper orients the
reader to the situation at hand, although there are some gaps. The author takes for granted the reader’s understanding of the question’s importance (but the question posed is indeed important). Instead of an argument, an overview (“in this paper, I will…”) appears. The method is documented. The instructor infers that the method is appropriate.
Discussion about limitations should be extended and/or corrected.
While the author presents relevant information, there’s a bit of a “this and this
and this and this” feel to the findings. More could be done to connect the research. The author summarizes the findings. The discussion veers away from the findings.
The author notes how this information should be applied in the strategic plan.
There are some errors (syntactical, grammatical, or organizational)
that challenge meaning and/or coherence.
Formatting meets requirements.
The paper is mostly proficient in APA citation.
The paper draws on at least two scholarly sources and at
least one case study.
D-range submissio
n
The situation at hand
is not well grasped and/or explained.
The research question appears irrelevant and/or its importance is not well explained. Instead of an argument, an overview (“in this paper, I will…”) appears. The method is undocumented
or documented
in a way rife with errors. The method is inappropriate.
Discussion about limitations is insufficient and/or absent.
Findings are insufficient.
The author re-presents rather than summarizes the findings. The discussion veers away from the findings.
The author does not connect this the findings’ importance to
the strategic plan.
There are many obtrusive
errors (syntactical, grammatical, or organizational)
that challenge meaning and/or coherence.
Formatting does not meet
requirements.
The paper demonstrates many errors in APA citation.
The paper does not include a sufficient number of references.
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