EDUC638_Communication Plan Assignment_Pociask
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Communications
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Feb 20, 2024
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COMMUNICATION PLAN
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Communication Plan: Implementing Podcasts
Jessica Pociask
Liberty University
Andrew Gump, Ph.D.
November 19, 2023
COMMUNICATION PLAN
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Communication Plan: Implementing Podcasts
As the principal of Innovations High School, it is crucial to establish a clear and concise plan for implementing any transformative changes within our educational environment. The introduction of educational podcasts as a novel technology holds significant potential to elevate and enrich our school's curriculum and public communications. Podcasts, in the form of easily accessible audio files, can be streamed or downloaded, providing a versatile learning and communication tool that can be replayed on various electronic devices. While many podcasts themselves are free, there may be associated costs with integrating this technology into our instructional methods and educational community. This communication plan is designed to meticulously identify our target audience, the dedicated implementation team, and the strategic approach that will be employed to seamlessly introduce podcasting into our school. Functioning as a guiding tool, this plan will support educators through the diverse phases of podcast implementation.
Our administrative team is committed to researching and determining the most cost-
effective approach to implementing podcasting. The objective is to better equip and prepare our students for a world characterized by continually evolving technological advancements. The podcast initiative will cater to multiple audiences, including students in grades 9-12, parents, guardians, and caregivers, as well as teachers and administrators. Representatives from each of these groups will play a vital role in executing the implementation plan and adopting best practices in podcasting.
The overarching goal of podcasting in our school is to directly impact the learning and achievement levels of all students. Podcasts offer flexibility in instructional delivery, increasing student engagement and retention of learning. With these advantages in mind, our school-wide
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short-term goal is to communicate the significance of podcasting to our staff, students, and parents to garner buy-in. Our long-term goal is to seamlessly integrate podcasting into our everyday curriculum, ensuring its effectiveness as an enduring educational tool.
The incorporation of podcasting is an exciting venture designed to enrich the educational experience for both educators and students. Effective communication is pivotal for a seamless transition and garnering support from all stakeholders. This communication and implementation plan delineates the steps and strategies for introducing podcasting to our school community.
1. Identification of Target Populations:
a. Teachers b. Students c. School Administrators d. Parents/Guardians e. Support Staff
2. SMART Goals for Each Identified Party:
a. Teachers:
SMART Goal:
By the end of the first semester, 80% of teachers will integrate podcasting
into at least one lesson per unit.
Key Points:
1.
Highlight the educational benefits of podcasting, emphasizing its potential to engage students and enhance learning outcomes.
2.
Provide training sessions to equip teachers with the necessary skills to create and incorporate podcasts into their curriculum.
3.
Foster a collaborative environment by encouraging the sharing of successful podcasting experiences among teachers.
b. Students:
SMART Goal:
Within three months, 70% of students will actively engage with educational podcasts as part of their coursework.
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Key Points:
1.
Emphasize the interactive and engaging nature of podcasts, catering to various learning styles.
2.
Introduce student-friendly platforms for podcast consumption and participation.
3.
Encourage students to create their own podcasts, promoting creativity and self-
expression.
c. School Administrators:
SMART Goal:
Obtain formal approval and support for the incorporation of podcasting into the school curriculum within two months.
Key Points:
1.
Present a comprehensive overview of the benefits of podcasting, linking it to educational goals and standards.
2.
Address potential concerns and provide evidence of successful podcasting implementations in other educational institutions.
3.
Outline the budgetary requirements and resource allocation for podcasting integration.
d. Parents/Guardians:
SMART Goal:
Within three months, 80% of parents will be informed and supportive of the school's podcasting initiative.
Key Points:
1.
Clearly communicate the educational benefits of podcasting in improving student engagement and performance.
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2.
Provide informational sessions for parents, offering insights into how they can support their child's podcast-related activities.
3.
Establish channels for feedback and address any concerns promptly.
e. Support Staff:
SMART Goal:
Ensure that all support staff members are familiar with the podcasting initiative within one month.
Key Points:
1.
Provide training sessions for support staff on the technical aspects of podcasting equipment and maintenance.
2.
Emphasize the role of support staff in facilitating the smooth operation of podcasting activities.
3.
Recognize and appreciate the contributions of support staff to the success of the podcasting initiative.
3. Timeline:
May 15:
Meet with Leadership Team about Podcast Implementation Initiative
Purpose:
Present research and benefits to students for the podcast initiative including best practices and implementation plan.
Audience:
Principal, Assistant Principals, Instructional Coaches, Podcast Implementation Team.
Authority/Responsibility:
Podcast Implementation Team.
June 1 – Start of Summer:
Meet with IT Team and Innovation Coordinator
Purpose:
Identify all technology required to begin podcasting at the classroom and schoolwide levels.
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Audience:
District IT Director, School Level IT Technician, Podcast Implementation Team, Leadership Team.
Authority/Responsibility:
IT Technician, Podcast Implementation Team and Leadership Team.
Summer Break (June 1 – August 15): Prepare Technology
Purpose:
Confirm that the school equipment, teacher laptops, and student laptops
have the correct software and accessories for podcasting.
Audience:
Media Specialist, IT Technician, Administrative Team.
Authority/Responsibility:
Media Specialist and IT Technician, Leadership Team.
August 7 – August 10:
Professional Development Training
Purpose:
Present Professional Development opportunities for faculty and staff on
best practices in podcasting and implementation at the classroom level.
Audience:
Instructional Faculty, Staff, PLT Leads, and Instructional Coaches.
Authority/Responsibility:
Leadership Team, IT Technician, Podcast Implementation Team.
August 11-12:
Collaborative Planning
Purpose:
Construct lesson plans for podcasting based on units of study at each grade level.
Audience:
Grade Level Teams, PLT Leads, Instructional Coaches.
Authority/Responsibility:
PLT Leads, Instructional Coaches.
August 13-14:
Practical Podcast Training
Purpose:
Hands-on training to create podcast episodes to become familiar and comfortable with all aspects and best practices of podcasting.
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Audience:
Instructional Faculty, Staff, PLT Leads, and Instructional Coaches.
Authority/Responsibility:
IT Technician, Podcast Implementation Team.
August 15:
Schoolwide Open House
Purpose:
Introduce the podcasting implementation initiative to parents, stakeholders, and students.
Audience:
Students, Parents, Faculty & Staff.
Authority/Responsibility:
Leadership Team.
August 18:
Start of School – First Schoolwide Episode from Leadership Team
Purpose:
Introduction and Engagement Initiative.
Audience:
Schoolwide students and staff.
Authority/Responsibility:
Podcast Implementation Team and Leadership Team.
4. Quality Expectations and Best Practices:
Educator Training and Professional Growth:
Conduct workshops and professional development designed to familiarize educators with the essential tools and techniques for creating podcasts. These sessions will draw inspiration from the educational benefits of podcasting, as emphasized by Gray (2019).
Curricular Integration:
Integrate podcasts seamlessly into the curriculum as a supplementary resource. Special emphasis will be placed on incorporating content acquisition podcasts to enhance specific teaching practices, aligning with the recommendations of Young (2023).
Student Engagement and Podcast Creation:
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Cultivate student involvement by encouraging the creation of individual podcasts. This approach aligns with the perspective of Miller and Uphold (2021), who underscore the positive impact of podcasts on the practices of preservice teachers.
Implementation of Feedback Systems:
Establish a systematic feedback mechanism based on the model proposed by Cook (2023). This system will incorporate surveys or comments to enhance the relevance and quality of podcast content, ensuring a continuous improvement in educational outcomes.
Conclusion:
This communication plan serves as a roadmap for the successful integration of podcasting
into Innovations High School. Addressing the specific needs of each stakeholder group through regular communication, training, and feedback loops will create a supportive and collaborative environment, maximizing the benefits of podcasting in our educational community.
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References
Cook, I. M. (2023). Scholarly Podcasting
. Taylor & Francis.
Gray, C. (2019, February). Podcasting in education: What are the benefits?
The Podcast Host. https://www.thepodcasthost.com/niche-case-study/podcasting-in-education/
Miller, R. D., & Uphold, N. (2021). Using content acquisition podcasts to improve preservice teacher use of behavior-specific praise. Teacher Education and Special Education: The Journal of the Teacher Education Division of the Council for Exceptional Children
, 44
(4), 088840642199433. https://doi.org/10.1177/0888406421994336
Young, J. R. (2023, July 25). How podcasting is changing teaching and research - edsurge news
.
EdSurge. https://www.edsurge.com/news/2023-07-25-how-podcasting-is-changing-
teaching-and-research
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