_Balancing_Privacy_and_Publicity_An_Analysis_of_Bruna_Biancardi's
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Feb 20, 2024
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Balancing Privacy and Publicity: An Analysis of Bruna Biancardi's Instagram Post
Amir Ali Eslami
Toronto Metropolitan University
CMN 288: Communication and Social Media
Professor Greg Elmer
Feb 15, 2024
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Nowadays, the majority of people use social media to share their ideas and their moments, no matter if they are doing so by sharing text or pictures and videos. They all contain vital data and information that can put their privacy at risk. As a result, individuals should navigate a delicate balance between sharing their personal lives and safeguarding their privacy, no matter if they are famous influencers or not. Daily technological enhancements make it more evident that we must protect our data to prevent any risks that might harm our privacy and identity.
This essay delves into the Instagram post made by Bruna Biancardi, former girlfriend of famous football player Neymar, wherein she shared a precise moment of their lives, the birth of their baby girl, Mavie. The post not only revealed the child's face but also included details such as the hospital's name, her date of birth, and her name. This analysis aims to scrutinize the nature of harm, implications, and
potential privacy risks associated with overexposing babies to the online world that makes both babies and their parents unsafe in future, while exploring measures that could be taken to minimize or even prevent these risks. For instance, showing the child's face, bereft of control over such disclosures, establishes potential fraudulent activities and blackmail, which could directly impact the child and her family. Consequently, it is imperative to address this issue in a manner that effectively mitigates risks to the child's life, fostering an environment where such threats are minimized. Post Analysis
On her Instagram post" https://www.instagram.com/p/CyFC5XIur7x/?
igsh=dGNya250cG9zeXBx
", she shares several pictures of their special day that reveal some intentional information about the baby girl. However, it is common
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among influencers and celebrities to share their special moments with their followers, to engage them and gain more attention, they have to be more careful about the data they share with their audiences because as the influencer gains visibility and engagement, the potential cost includes compromising the child's privacy and security. Even ordinary people with a small amount of followers might put themselves at risk by sharing some content about their personal lives. It is noteworthy to remember that risk can come from people we think we know, but we have yet to learn about their intentions (Karle, 2022). In this case, although she did not mention the hospital's name directly in the post caption, the fourth picture shows that the hospital's name is SAO LUIZ, as it is written on the baby's hat. Additionally, the pictures feature the baby's face, which is one of the most crucial identity data of the baby. Also, as the post has a date, it reveals the baby girl's date
of birth, which at first might seem innocent but potentially makes her vulnerable to identity-related risks in the future. Moreover, individuals need to have agency and control over their personal information in online spaces. In this case, the baby cannot provide informed consent for the extensive online visibility imposed upon her, which may contribute to long-term privacy issues (Marwick & Boyd, 2014). Implications or Harm
In this case, both parents and baby might be impacted by future issues that this post might pose. Regarding parents, both may face challenges in managing and controlling the narrative around their child's life; as they continue to post about her,
they share more pictures of her that reveal her face, in the area that face algorithm can be used in many authorization processes in our daily live it is crucial to be more
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careful with sharing a child's face especially when they have no control over it. Obviously, The lack of control over personal information directly impacts the baby. Steps to Minimize the Nature of the Harm
In order to minimize the risk, she could reconsider privacy by default settings, limiting the audience to such sensitive content (Ann Cavoukia, 2011). She could do so by cutting off the logo on the baby's hat, using emojis on the baby's face to hide it or even not sharing her face at all. Although research has proved that pictures with faces tend to attract more attention from followers, sharing them is sensitive content that can pose privacy risks to the child that might cost unrecoverably (Bakhshi et al., 2014). Also, sharing babies' faces without their permission is not even ethically a good deed. Moreover, her followers might ask for more information about her baby. So, Bruna could take steps to educate her followers and remind them of the importance of respecting the child's privacy and encouraging them to have responsible online behaviour (Ann Cavoukia, 2011). Conclusion
In the era of constant connectivity, individuals often grapple with decisions surrounding privacy and publicity. Bruna Biancardi's Instagram post of her baby's birth, while a joyous occasion, prompts reflection on the potential risks associated with sharing highly personal details online, especially concerning minors. This analysis underscores the need for a mindful approach to social media sharing, emphasizing selective disclosure and robust privacy settings to safeguard the well-
being of those involved.
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Reference
Bakhshi, S., Shamma, D. A., & Gilbert, E. (2014). Faces engage US. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
. https://doi.org/10.1145/2556288.2557403 Cavoukian. A. (2011). The 7 Foundational Principles Implementation and Mapping of Fair Information Practices. Privacy by Design
Karle, M. A. (2022). A Social Media Survival Guide: How to use the most popular platforms and protect your privacy
. Rowman & Littlefield. Marwick, A. E., & Boyd, D. (2014). Networked privacy: How teenagers negotiate context in social media. New Media & Society
, 16
(7), 1051–1067. https://doi.org/10.1177/1461444814543995
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